"...Camera and imaging company Eastman Kodak Co on Wednesday said it has invested $2.4 million in an upstart company that converts consumers' standard video tapes into digital video discs (DVDs) and compact discs (CDs). San Jose, California-based YesVideo Inc.'s technology allows video camera users to put footage shot on formats ranging from VHS to Hi-8 onto CDs and DVDs. The service is available either through retailers or by mail.

The new technology investment, which gives Kodak an equity stake and an observer seat on the privately-held company's board, is part of Kodak's strategy to spur consumers to snap, print and share more pictures. A videotape up to 2 hours in length can be converted to CD and DVD formats in about 2 weeks, Kodak said. The package arrives in customized cases with pictures of the most prominent scenes on the cover. After a DVD conversion, consumers can watch their movies in real time speed on DVD players, while CD transfers will be used for the viewing and electronic transmission of still images. Conversion to DVD will cost $70 to $90 per tape, while conversion to CD will be in the $30 to $40 range..."