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Monday, December 02, 2002
Alera Technologies applauds the release of the new specification for multimedia albums and playlists


Alera Technologies, developer and manufacturer of Advanced Optical Recording Solutions, announced that it has joined Eastman Kodak Company, Hewlett-Packard Company, Imation Corporation, Oak Technology, Inc., Royal Philips Electronics, Samsung Electronics Co., Ltd., Sonic Solutions, Inc., Verbatim Corporation and other industry leaders in supporting the new MPV open specification for handling and interchange of digital photo, video and audio released by the Optical Storage Technology Association (OSTA).

The new MPV specification will enable computer software and consumer electronics devices such as DVD players to more easily process and playback collections of digital photos and videos captured with digital cameras. Organizing, exchanging and playback of collections of digital photos, video and music with consumer electronics products like Digital Cameras, CD and DVD players will be made easier with a more consistent user experience.

Perry Solomon, President and CEO of Alera Technologies stated: "MPV is a valuable and exciting new initiative that will further the success of DVD and CD recording technologies. MPV will allow personal users to organize their recorded memories in an impressive and entertaining production that can be played back on common set top players or PC media players. MPV delivers a standard interface that facilitates access and playback of videos, photos and music providing the consistent user experience demanded by Alera Technologies' Prosumer customers."

MPV solves real problems that consumers face today when creating CDs or DVDs on their personal computer. Today's solutions for playing PC-created discs in a DVD player, car stereo or other consumer electronics device can provide a slow, hard to navigate and unusable consumer experience. MPV solves these problems by creating a table of contents that describes the organization of the content on the disc, including photos, music, video, still photos with audio, panoramas and text. As digital cameras add more features and users create thousands of digital files, MPV provides a fast access method and a consistent, intuitive user playback experience.

Alera Technologies' full line of DVD and CD recording and duplication solutions are featured at 4SURE.com, AAFES, Amazon.com, BestBuy, Buy.com, CDW, Comark, CompUSA, Global Computer, Insight, J & R, Mac Connection, MacMall, Mac Warehouse, Micro Center, Micro Warehouse, Office Depot, PC Connection, PC Mall, PC Nation, Tech Depot, in addition to other leading retailers and are available to resellers through Ingram Micro, the world's largest micro computer distributor. Complete information available at http://www.aleratec.com


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