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Tuesday, July 02, 2002
Alera Technologies announces new DVD+R Cruiser DVD recorder

Alera Technologies manufacturer of Advanced Optical Recording Solutions announced today that its new DVD+R Cruiser will be the only DVD Recording solution to include a complete Ulead Systems suite of Prosumer Video editing, organizing and processing software applications. Alera Technologies will include Ulead's DVD Workshop, MediaStudio Director's Cut, COOL3D, and PhotoImpact software applications with the DVD+R Cruiser giving users the tools they need to manage their imaging, video and DVD recording projects.

"A complete package, including the right software tools, is a key ingredient in making any recording solution a success and this is even more evident in video recording." stated Perry Solomon, President and CEO of Alera Technologies. "While the industry trend is to include functionally limited software with absolute minimum features, at Alera Technologies we understand that corporate, government, education, and home users are more discerning and demand a professional strength solution without having to pay for upgrades."

Colin Stiles, director of OEM Sales at Ulead Systems states, "We chose to partner with Alera Technologies due to its successful reputation for providing professional level solutions at consumer prices. Ulead's award-winning MediaStudio Pro Director's Cut and DVD Workshop equip users with the latest in video editing and DVD authoring technology and are the perfect complement to Alera's newest prosumer DVD recording technology."

The DVD+R Cruiser incorporates the newly released DVD+R technology that can record using DVD+R Write Once and DVD+RW ReWritable media as well as CD-R and CD-RW media. With the DVD+R Cruiser, users have the advantages of being able to rewrite discs as the situation requires as well as make non alterable, non erasable records. The DVD+R Cruiser has the same fast DVD Write and ReWrite speeds as its predecessor and reads DVD+R, DVD+RW, DVD Video, DVD-ROM, CD-ROM, Audio CD, CD-R and CD-RW discs. The Ulead Application Software Suite included FREE! with the purchase of DVD+R Cruiser is valued at $647:

Ulead® DVD WorkshopT is a powerful, yet flexible DVD authoring software designed for creative video professionals and enthusiasts. Output sophisticated DVDs, VCDs, and SVCDs with features such as motion menus, special text effects and highlight color customization Ulead® MediaStudio® Director's Cut advances the art of digital video by providing convenient analog and DV capture, multi-track video editing, and audio editing,

Ulead® COOL 3DT, the COOLEST Way to Hot 3D Graphics, allows designers to create high-impact 3D images. Output these 3D images as still graphics, animations, video or Macromedia® FlashT.

Ulead PhotoImpact delivers the total image editing experience. Edit and enhance digital photos, design stunning effects and 3D compositions, and create cutting-edge Web graphics.

The DVD+R Cruiser (Alera Technologies Part # 270104) can be connected to multiple systems with different interfaces by merely changing cables. The DVD+R Cruiser external solution is offered with A-ConnectT USB 2.0 connection as standard. The DVD+R Cruiser can also be connected with optional A-Connect FireWire IEEE 1394 Connection Kits (Alera Technologies Part # 240110 for PC; Alera Technologies Part # 240115 including Charismac Discribe software for Macintosh) and Cardbus/PCMCIA Connection Kits (Alera Technologies Part # 240112). A-Connect kits extend portability between systems with different connection ports and buses.

The DVD+R Cruiser will be available in July 2002 and has an estimated street price of $599 USD. Alera Technologies full line of DVD and CD recording and duplication solutions is on retail shelves now and is featured at AAFES,, BestBuy,, Comark, CompUSA, Insight, J & R, PC Mall, MacMall, Micro Center, Office Depot's in addition to other leading retailers and is available to resellers through Ingram Micro, the world's largest micro computer distributor.

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