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Friday, February 10, 2017
Sony Unveils Pricing And Availability Of 2017 4K HDR Ultra HD TVs And Ultra HD Blu-ray Player

Sony Electronics announced pricing and availability details today on its newest lineup of 4K HDR Ultra HD televisions, the UBP-X800 4K Ultra HD Blu-ray Player, new Sony EXTRA BASS wireless speaker and headphones series.

4K HDR TV Ultra HD Models and Prices

Sony's XBR-X800E, XBR-X850E, XBR-X900E and the XBR-X930E/XBR-X940E series are all available for pre-sale today from Best Buy and other authorized dealers nationwide and will be available in stores in March 2017.

All of Sony's new 4K HDR Ultra HD televisions support HDR (High Dynamic Range). The XBR-X930E/XBR-X940E series includes Sony's 4K HDR Processor X1 Extreme image engine to improve color accuracy, contrast and clarity and supports HDR10, HLG, and Dolby Vision. The TRILUMINOS Display maps colors for a wider pallet, Super Bit Mapping 4K HDR reveals creates a smooth picture without "banding," dual database processing reduces on-screen noise while maximizing clarity. Motionflow reduces motion artifacts for smooth, natural motion reproduction.

These new 4K HDR Ultra HD TVs are powered by Android TV and have the Google Assistant built-in.

The XBR-X930E series promises to deliver superior brightness and exceptional contrast with the new Slim Backlight Drive+, an improved grid-array backlighting system which boosts brightness and deepens black levels for better contrast. X-tended Dynamic Range PRO x10 provides 10 times the contrast range compared to a conventional LED TV. The X940E features a precision full-array boosting and dimming backlight system which allows for precise contrast and brightness.

The XBR-X930E/X940E series both feature the 4K HDR Processor X1 Extreme, which offers 40% more real-time processing power than Sony's 4K Processor X1.

  • XBR-75X940E, 75" class (74.5" diagonal), $7,499.99 MSRP
  • XBR-65X930E, 65" class (64.5" diagonal), $3,999.99 MSRP
  • XBR-55X930E, 55" class (54.6" diagonal), $3,299.99 MSRP
  • XBR-75X900E, 75" class (74.5" diagonal), $5,999.99 MSRP
  • XBR-65X900E, 65" class (64.5" diagonal), $3,299.99 MSRP
  • XBR-55X900E, 55" class (48.5" diagonal), $2,399.99 MSRP
  • XBR-49X900E, 49" class (48.5" diagonal), $1,699.99 MSRP
  • XBR-75X850E, 75" class (74.5" diagonal), $4,999.99 MSRP
  • XBR-65X850E, 65" class (64.5" diagonal), $2,499.99 MSRP
  • XBR-55X800E, 55" class (54.6" diagonal), $1,899.99 MSRP
  • XBR-49X800E, 49" class (48.5" diagonal), $1,099.99 MSRP
  • XBR-43X800E, 43" class (42.5" diagonal), $999.99 MSRP

New UBP-X800 4K Ultra HD Blu-ray Player

Sony's UBP-X800 4K Ultra HD Blu-ray Player is also available for pre-sale today for a MSRP of $299.99 from Amazon, Best Buy and other authorized dealers across the U.S.. UBP-X800 4K Ultra HD Blu-ray Player will be available in stores in March 2017.

The UBP-X800 Player is compatible with Ultra HD Blu-ray as well as video streaming in 4K resolution and High Dynamic Range (HDR). The player provides Ultra HD Blu-ray playback with wide color space BT2020, it has twice the color range of existing conventional Blu-ray players and HDR (High Dynamic Range), and up to 100 times dynamic range. The UBP-X800 is also a great match to Dolby Atmos and DTS:X audio compatible receivers.
In addition to support for Ultra HD Blu-ray the UBP-X800 utilizes a Sony developed Precision HD drive to help maintain consistent performance with virtually every optical disc format, including DVD Video and DVD Audio; CD and Super Audio CD; and Blu-ray 3D, and BD-ROM media in additional to almost any format available via USB. Hi-Res Audio sound reproduction can playback up to 192kHz/24-bit and DSD 11.2MHz (future firmware update required.) For standard resolution music DSEE HX upscales the original signal's sampling frequency and bit-depth. With the UBP-X800 integrated Bluetooth it is possible to listen to wireless headphones while the sound can continue to play from the TV or sound bar for the rest of the family in the room.

The player further incorporates a variety of video codecs that can deliver 4K streaming from video streaming services such as Netflix, along with Sony's video processing that upscales standard dynamic range and HD content to near 4K resolution. Additionally, when playing 4K HDR content on a 4K SDR television the UBP-X800 utilizes a Sony algorithm that you can adjust to reproduce the proper brightness and color gradations.

The MDR-XB950N1 EXTRA BASS Wireless Headphones

Available March 2017 for $249.99 MSRP

The MDR-XB950N1 wireless headphones deliver enhanced bass response with Sony's noise cancelling technology. The MDR-XB950N1 support Bluetooth audio streaming and simplified connectivity with Near Field Communications (NFC) technology. aptX& AAC codec support ensures maximum signal quality. The MDR-XB950N1 headphones are easy to fold and come with a handy carrying pouch and the built-in rechargeable battery provides up to 22 hours of continuous, wireless music playback.

The MDR-XB950B1 EXTRA BASS Wireless Headphones

Available March 2017 for $199.99 MSRP

The MDR-XB950B1 deliver the same powerful bass response, but without the added noise cancelling technology of the MDR-XB950N1 model. The MDR-XB950B1 headphones provide up to 18 hours on a full charge. When your battery does run low, passive mode allows for continued listening with the supplied cable.

The listening experience on both the MDR-XB950N1 and MDR-XB950B1 can be controlled with a smartphone Sony | Headphones Connect app which enables listeners to emulate different listening experiences: Arena, Club, Concert Hall, and Outdoor Stage. It is also possible to adjust the bass levels to suit your personal preference. Also, with both the MDR-XB950N1 and MDR-XB950B1 users can enjoy the convenience of hands-free calling thanks to the integrated microphone and Bluetooth profile connectivity.

MDR-XB550AP EXTRA BASS Wired On-Ear Headphones

Available March 2017 for $59.99 MSRP

The MDR-XB550AP wired headphones feature a metal headband and their specially designed ear cups work in conjunction with the drivers to deliver enhanced bass response. The 30 mm driver units deliver balanced sound, with 5 - 22,000 Hz frequency response. The MDR-XB550AP will be available in five colors: black, red, blue, green, and white. The in-line remote with microphone allows for control: call answer/end, and audio track play/pause functionality. A Smart Key App (available at Google Play) lets you customize the control of the in-line remote via your smartphone

MDR-XB510AS EXTRA BASS Wired On In-Ear Sports Headphones

Available March 2017 for $59.99 MSRP

The MDR-XB510AS in-ear sports headphones work in conjunction with the drivers to deliver powerful bass response. The easy to wear style with arc supporter provides a stable fit for active users and with an IPX5/7 water-proof design, the XB510AS can be worn while running in rain or sitting around the pool. They are also highly sweat resistant. The XB510AS headphones come with a clip, arc supporter, cord adjuster, and mesh carrying pouch help to further enhance your workout, before, during, and after.

The SRS-XB40, SRS-XB30, and SRS-XB20 Wireless Speakers

EXTRA BASS technology delivers clear bass sound where it's hard to find-in a compact, portable speaker. These speakers feature one-touch connectivity and music streaming with NFC and Bluetooth compatibility and have special lighting effects.

Using the wireless party chain, up ten XB40/XB30/XB20 models speakers can be connected to each other to enable users to enjoy a performance featuring synchronized lights and sound. It is also possible to pair two speakers of the same model together to enjoy stereo sound. All of these models can use the SongPal app on a smartphone to start music playback, turn on/off the speaker lighting, add a speaker, and more. Other features include Voice Guidance which announces the battery life level. These models also allow multi-device connectivity, meaning that more than one smartphone can be connected at the same time, enabling user to quickly switch between music sources. Plus, these four models, when paired with your smartphone, can be used as speakerphones.

The SRS-XB40 Wireless Speaker

Available March 2017 for $249.99 MSRP

The 4 by 11 inch (100mm by 279mm) SRS-XB40 features club-like lighting effects with an LED perimeter line-light, a strobe flash and speaker light. The line-light creates multicolor patterns, ranging from pure white to rainbow. Synchronizing with the rhythm of the beat, the power and speed of the light display matches the music's mood and atmosphere. With the SRS-XB40, it is also possible to recharge a smartphone or other USB device by connecting it to the USB-A port.

The SRS-XB30 Wireless Speaker

Available March 2017 for $149.99 MSRP

The 3 by 9 inch (82mm by 228mm) SRS-XB30 has a multicolor line-light and strobe flash and with the SRS-XB30 it is also possible to recharge a smartphone or other USB device by connecting it to the USB-A port.

The SRS-XB20 Wireless Speaker

Available March 2017 for $99.99 MSRP

The 2 by 8 inch (68mm by 198mm) SRS-XB20 features a single color line-light which compliments the speaker color.

SRS-XB10 Wireless Speaker

Available March 2017 for $59.99 MSRP

For those really on the go, the approximately 3 and by 3 inches (91mm by 75mm) SRS-XB10 offers EXTRA BASS sound loudness and punchy bass with a tiny body. Thanks to a long battery life of approximately 16 hours it's possible to keep the party going all night long and well into the next day.

In vertical mode the omnidirectional sound can be enjoyed by a group of friends. In horizontal mode the music is directed straight to the listeners' ears.

And like the XB40, XB30, and XB20, the new XB10 features a water-resistant IPX5. The XB10 can also be paired with another XB10 to provide stereo mode to create a broader sound space and the impression of hearing music from various directions. Plus, when paired with your smartphone, the XB10 can be used as a speakerphone.

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