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Saturday, November 18, 2000
Why is Prodisc pushing its brand-name optical disks?


"...Most optical disk manufacturers in Taiwan have been producing for large OEM or ODM buyers. However, Prodisc Technology Inc. has decided to market its new CD-R disk, Smart Buy, under its own brand name.

The disk has 700M of storage capacity and supports 16-speed recording. Prodisc also plans to increase market emphasis on more profitable items such as name-card CD-R disks and color CD-R disks. These new disks will take 10 percent of the U.S. market, said M.F. Lin, chief executive officer.

Prodisc will also sell other optical disks such as CD-RW, DVD-RAM and DVD-RW disks, under its own brand name next year. Lin projected that brand-name disks will account for 50 percent of the firm's output within one to two years. The company plans to release 80mm DVD-RAM disks with 4.7G storage capacity in the first quarter 0f 2001. It ships about 60 million optical disks a month, including about 2 million DVD-RAM disks..."



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