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 Home > News > Optical Storage > TraxDat...
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Wednesday, November 08, 2000
TraxData is No1 in Europe


Company Press Release

"...The market analyst for optical media technologies, Understanding and Solutions, has today confirmed what Traxdata’s customers have known for some time…. Traxdata is the No.1 CD-R brand in Europe. The company has achieved market domination in the UK, Germany, Italy and Spain. The brand has outsold Philips, Sony, Verbatim, Kodak and Fuji. In France and the Netherlands, Traxdata is just one percentage point away from the No.1 slot.

Overall, Traxdata’s outstanding performance gives it 1st place at the top of the European leader board. Traxdata anticipate total European domination by the end of Q4 2000. During this period Traxdata also anticipate reaching sales of 1 million units a day.

When told of the report, Kevin Edwards, CEO of Traxdata Ltd. said "We know we are No.1. Now we can prove it."

This is a position that Traxdata will maintain and develop a long way into the future. The company has visualised the exciting range of products that will evolve in the near future; even higher capacity CD-R and DVD, C3D, FLASH RAM, Dataplay and even holographic..."



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