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Tuesday, November 29, 2016
MediaTek to Release New Semiconductor Product Portfolio for Automotive Industry


MediaTek plans to bring holistic, fully integrated system solutions to the automotive industry beginning Q1 2017.



The market for connected and autonomous vehicles continues to grow, and the automotive industry and car-makers demand advanced technologies equipped with a blend of power-efficiency, processing power and affordability.

"The demands of connected and autonomous vehicles require a unique portfolio of technologies. MediaTek's core competencies create a natural progression for us to design for the future of driving," said JC Hsu, Corporate Vice President and General Manager of the New Business Department Business Unit at MediaTek.

"We have a strong technology portfolio generated from $10 billion in research and development investment over the past 12 years from modem and RF advancements, computing technologies and connectivity to intelligent algorithms," added Hsu. "We are developing semiconductor solutions to make an impact in the automotive industry and are focused on core areas of in-vehicle Infotainment, Telematics and safety ADAS to further the evolution toward autonomous driving."

MediaTek solutions for automobile manufacturers will cover four key areas, including:

  • Advanced Driver Assistance Systems (Vision-based ADAS): MediaTek's ADAS system will feature decentralized Vision Processing Unit (VPU) solutions to optimally handle large amounts of real-time visual streaming data. MediaTek employs Machine Learning to increase the accuracy and speed of detection, recognition and tracking, making it more comparable to human decision-making performance.
  • Precision Millimeter Wave (mmWave) Radar: MediaTek is drawing on its technology expertise and heritage in high frequency RF and connectivity, bringing the automotive industry mmWave radar solutions that use higher frequencies to gain better object resolution and more precise detection. Residing in the high frequency band, mmWave radar can recognize targets more accurately and is more resistant to fog, rain, snow and other weather conditions than current types of radar.
  • In-Vehicle Infotainment: MediaTek has developed 2D and 3D processing technologies to ensure its application processors perform with efficiency and speed. MediaTek in-car entertainment solutions offer a high level of integration of navigational and multimedia features and connectivity options.
  • Enhanced Telematics: MediaTek Telematics is a solution to handle a variety of high-bandwidth information transfers and can support a wide variety of connectivity standards (Cellular 4G/3G/2G, Wi-Fi, BT/BLE ) and map-based applications.

Mediatek plans to offer all these technology solutions in order to help solve a key concern for the future of driving: fragmentation. Automobile manufacturers often work with multiple vendors that specialize in a single solution.



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