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Tuesday, June 13, 2000
Sony Introduces World's First CD-R Based Digital Still Camera

"...Sony Electronics today announced the first ever CD Recordable (CD-R) based digital still camera, the Mavica MVC-CD1000. The new Mavica camera uses a high-capacity 156MB 3 1/2-inch CD-R in an easy-to-use camera for Americans who use the 260 million CD or CD-R drives with their PCs, and even those who don't.

Each CD-R for Sony's new CD-R Mavica camera can hold up to 160 1600x1200 (2.1 mega-pixel) images at a price that encourages archiving and sharing. That's the equivalent of more than four rolls of 36-exposure film. And at around $4 a disc and no processing required, the camera provides instant gratification at a fraction of the cost.

High Resolution -- 10x Optical Zoom -- Advanced Features Above and beyond the innovative use of CD-R technology, the Mavica MVC-CD1000 offers advanced picture quality, including 2.1 mega-pixel resolution and the ability to shoot in TIFF and high quality MPEG (MPEG HQ) modes. Sony's implementation of the CD-R format enables faster image processing, dramatically decreasing image recording time. Images captured with the MVC-CD1000 can be recorded in several modes, including JPEG compression or TIFF in UXGA, SXGA, XGA or VGA image sizes.

The MVC-CD1000's powerful combination of high resolution and 10x optical zoom -- equivalent to a 35mm camera 400mm lens -- enables the MVC-CD1000 to fill the frame with subjects from a greater distance and capture them with greater clarity. Working with the powerful zoom, Sony has also added a feature rarely seen in the digital camera marketplace: a through-the-lens viewfinder using a bright, crisp color LCD to ensure that what you see is what you shoot.

The Mavica MVC-CD1000 ships with five one-time writeable CD-Rs and will be available in August for about $1,300.

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