As CloneCD author posted into our forum:

"..I just changed the ordering system for the new CloneCD price: 49USD (old price was 69USD). EU residents must add 16% VAT. This price reduction was promised a while ago. CloneCD is now 6 months old and supports a lot more devices than in the beginning.

Let's celebrate! The support of more devices results in more potential customers - and more sales. This increase of potential customers makes it possible to significantly reduce CloneCD's price..."