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Wednesday, July 08, 2015
New Logitech To Have Design at Its Core


Today Logitech revealed a big brand transformation by placing design at its core and a new portfolio of products that go beyond PC peripherals.

Since 2013, Logitech has been working behind the scenes on reinventing the company. Its latest products are an outward expression of these changes - bold colors and simple designs to make their mark across Logitech.com, social media, on packaging and in-store displays over the coming year.

"We’ve been reinventing Logitech, creating products that strive to blend advanced technology and design to bring you amazing experiences," said Bracken Darrell, Logitech president and CEO. "We’ve built a world-class design team, led by chief designer Alastair Curtis. We’re putting Design at the center of everything we do. Our approach to Design goes beyond the classic definition. Design to us is the combination of advanced technology, business strategy and consumer insights. Our products have come a long way, and now it’s time to bring the brand forward too."

As part of the brand reinvention you will begin to see the name Logi on select products in existing categories. The company also promised "some twists and a few surprises in new categories."



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