ZTE's sub-brand Nubia has unveiled its latest flagship smartphone model the Z9, which offers a thin bezel of just 0.8mm.
Available in either gold or black, ZTE's Nubia Z9 features a 1080p, 5.2-inch 2.5D panel and a "borderless" design - a frame of less than 1mm holds the handset together.
Launched on Wednesday in Beijing, the handset is equipped with a Snapdragon 810 processor, a 2,900mAh battery, a 16MP rear shooter with an aperture of F/2.0 and optical image stabilisation, an 8MP front camera with an 80-degree wide angle, and a Hi-Fi audio processor.
The new smartphone is also equipped with Nubia's Frame Interactive Technology (FIT) invention -- to take advantage of the bezel-less design.
For instance, users will be able to launch the camera immediately by simply turning the phone in the horizontal position and placing four fingertips on the four corners of the screen.
ZTE wil offer the Z9 with 3GB of RAM / 32GB of storage and with 4GB of RAM / 64GB. A third version will also come with a fingerprint reader.
Official price tags on the models are 3,499 yuan ($564), 3,999 yuan ($645), and 4,499 yuan ($725), respectively.