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Tuesday, July 29, 2014
Rhapsody Now Has 2 million Subscribers


Rhapsody, the pioneer in subscription streaming music, hits a subscriber milestone six weeks after teaming up with T-Mobile on a discounted service.

Rhapsody said Tuesday it has reached its 2 millionth paying member. The company, which essentially invented the all-inclusive music subscription model in 2001, took a decade to hit its first million subscribers in December 2011. The second million comes a year and a half later.

Rhapsody has been overshadowed in recent years by the likes of Spotify, Beats Music, and the offerings by companies like Google and Amazon, which benefit from their giant size giving their new services automatic recognition. While the 2 million marker puts Rhapsody well behind market leader Spotify, which announced 10 million paying members in May, it puts it far ahead of Beats Music, set to become part of Apple in company's $3 billion acquisition of headphone maker Beats Electronics. Beats had 250,000 subscribers as of May, after four months operating with a high-profile partnership with AT&T, the second biggest carrier in the country by number of customers.

The milestone also comes after Rhapsody disclosed 1.7 million members in April.

Rhapsody said it would launch a similar offering through its international arm, Napster, in France with the country's second largest mobile operator, SFR. Called Napster Découverte, or Napster Discovery, it will be available for 3.95 euros a month.



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