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Tuesday, July 22, 2014
Yahoo to Buy Flurry to Strengthen Mobile Products

Yahoo and Flurry, Inc. have reached a definitive agreement for Yahoo to acquire Flurry.

"Our agreement to acquire Flurry is a meaningful step for the company and reinforces Yahoo's commitment to building and supporting useful, inspiring and beautiful mobile applications and monetization solutions." Yahoo said.

By joining Yahoo, Flurry will have resources to speed up the delivery of platforms that help developers build better apps, reach the right users, and explore new revenue opportunities.

In addition, the joined offerings of Yahoo and Flurry will enable more effective mobile advertising solutions for brands across desktop and mobile.

Flurry has been delivering the platform and insights since 2008.

Following the closing, the Flurry team will remain in their present locations, and "Flurry's vision, mission, and focus will stay the same," according to Yahoo. Flurry's products will continue to operate with Yahoo's support and investment.

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