Sunday, May 29, 2016
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Plextor To Showcase Its Gaming Grade SSDs at Computex 2016
Nvidia's GeForce GTX 1080 Launches Wordlwide
Corsair Bulldog PC Is Seeking A Place In Your Living Room
Samsung Galaxy C5 and C7 Released In China
SSD Adoption in Notebooks To Increase This Year As TLC NAND Market Matures
Samsung To Launch SamsungPay Mini Online Payments App
Facebook Publishers To Show Ads To Everyone
Samsung and Warner Bros. Release The Samsung Galaxy S7 edge Injustice Edition
Active Discussions
Which of these DVD media are the best, most durable?
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
Help make DVDInfoPro better with dvdinfomantis!!!
menu making
Optiarc AD-7260S review
cdrw trouble
 Home > News > General Computing > Opera A...
Last 7 Days News : SU MO TU WE TH FR SA All News

Tuesday, June 24, 2014
Opera Acquires AdColony


Opera wants to bevome "the world’s leading mobile video ad platform" with the acquisition of AdColony.

"Opera is growing rapidly and we are constantly looking for opportunities to bring best-of-breed services to the market. AdColony is a natural fit for Opera and our mobile advertising subsidiary, Opera Mediaworks. This acquisition will augment our services with a robust specialization around mobile video – the fastest growing segment within the mobile advertising industry," said Lars Boilesen, CEO, Opera Software.

AdColony delivers TV- like video ads instantly in HD across the most popular iOS and Android smartphone and tablet apps in the world. Its proprietary Instant-Play video ad technology eliminates latency and long load times for video playback, and offers interactive elements to drive engagement, action and results.

AdColony will continue to support its existing customers as usual following the acquisition. Will Kassoy will continue to lead AdColony as CEO, and he will additionally take on the role of Chief Marketing Officer of Opera Mediaworks.

For advertisers, the addition of AdColony will make Opera Mediaworks a suite of brand and performance-based mobile ad solutions, delivering creative, targeting, analytics, measurement, programmatic buying, and video and rich-media offerings.

For publishers, the combination will offer the world’s largest mobile-focused ad server along with a larger scope of managed, self-service and programmatic tools creating new ways to monetize their inventory effectively.

The acquisition is expected to close in the third quarter of 2014.



Previous
Next
LG Releases WebPS SDK For Smart+ TVs        All News        Samsung Expands Its UHD TV Lineup with New Models
EU To Fine Philips, Infineon And Samsung     General Computing News      Google's Nest Opens Doors to Third-party Apps, Google Domains Trials Started

Get RSS feed Easy Print E-Mail this Message

Related News
Opera Desktop Browser To Get Power Saving Mode
Upcoming Opera Browser To Have VPN Inside
Opera Browser Gets Faster With Integrated Ad-blocking Technology
Chinese Consortium Offers To Buy Opera Software
Opera TV 2.0 Debuts at CES 2016
Opera Sees Great Adoption Of Opera Max
Opera Updated Mobile Browser
Opera Buys Online Privacy Company SurfEasy
Opera Max Data-savings App to be Embedded into MediaTek's LTE SoCs
Opera Browser Coming On Windows Phones
Opera Developer Version Comes On Linux
Aura-powered Opera 21 for Desktop Released

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2016 - All rights reserved -
Privacy policy - Contact Us .