Thursday, August 28, 2014
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
UMC To Partner With Fujitsu On Chip Production
Samsung, LG Introduce New Smartwatches
Sharp, Pioneer Dissolve Their Capital Alliance
Nero 2015 is Coming At IFA
LaCie Ships the 48 TB Thunderbolt 2 Storage Solution
ALCATEL ONETOUCH Launches New Affordable Smartphones
ZOTAC Debuts the ZBOX PI320 pico
Dropbox Now Offers 1TB Pro plan for 10 Dollars
Active Discussions
help questions structure DVDR
Made video, won't play back easily
Questions durability monitor LCD
Questions fungus CD/DVD Media, Some expert engineer in optical media can help me?
CD, DVD and Blu-ray burning for Android in development
IBM supercharges Power servers with graphics chips
Werner Vogels: four cloud computing trends for 2014
Video editing software.
 Home > News > General Computing > Opera A...
Last 7 Days News : SU MO TU WE TH FR SA All News

Tuesday, June 24, 2014
Opera Acquires AdColony


Opera wants to bevome "the world’s leading mobile video ad platform" with the acquisition of AdColony.

"Opera is growing rapidly and we are constantly looking for opportunities to bring best-of-breed services to the market. AdColony is a natural fit for Opera and our mobile advertising subsidiary, Opera Mediaworks. This acquisition will augment our services with a robust specialization around mobile video – the fastest growing segment within the mobile advertising industry," said Lars Boilesen, CEO, Opera Software.

AdColony delivers TV- like video ads instantly in HD across the most popular iOS and Android smartphone and tablet apps in the world. Its proprietary Instant-Play video ad technology eliminates latency and long load times for video playback, and offers interactive elements to drive engagement, action and results.

AdColony will continue to support its existing customers as usual following the acquisition. Will Kassoy will continue to lead AdColony as CEO, and he will additionally take on the role of Chief Marketing Officer of Opera Mediaworks.

For advertisers, the addition of AdColony will make Opera Mediaworks a suite of brand and performance-based mobile ad solutions, delivering creative, targeting, analytics, measurement, programmatic buying, and video and rich-media offerings.

For publishers, the combination will offer the world’s largest mobile-focused ad server along with a larger scope of managed, self-service and programmatic tools creating new ways to monetize their inventory effectively.

The acquisition is expected to close in the third quarter of 2014.



Previous
Next
LG Releases WebPS SDK For Smart+ TVs        All News        Samsung Expands Its UHD TV Lineup with New Models
EU To Fine Philips, Infineon And Samsung     General Computing News      Google's Nest Opens Doors to Third-party Apps, Google Domains Trials Started

Get RSS feed Easy Print E-Mail this Message

Related News
Opera Browser Coming On Windows Phones
Opera Developer Version Comes On Linux
Aura-powered Opera 21 for Desktop Released
Opera Mini 8 Brings Privacy And new looks to Java-running Phones and BlackBerry OS
Opera For Android Gets Video Chat WebRTC Support
Opera Introduces Data-savings App
Opera Releases 'Coast' Browser For The iPad
Opera Browser Hit By Security Breach
Opera Releases Opera Mini Browser For Basic Phones
Opera Next Released For Windows and Mac
Opera For Android Browser Exits Beta
Opera Buys Skyfire, Readies Optimized Video Delivery Solutions

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2014 - All rights reserved -
Privacy policy - Contact Us .