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Tuesday, April 15, 2014
Sony Offers New BRAVIA 4K TV Line-Up, Media Player and Content Options


Sony expands its 4K ecosystem by announcing today pricing and availability for its new BRAVIA 4K Ultra HD TV Line-up, a new 4K media player and new 4K content options.

The new line-up of 4K Ultra HD TVs offer a 4K option and are optimized to support 4K content from Video Unlimited 4K, Netflix and more.

First launched at CES, Sony's three new series and total of nine models of its 4K Ultra HD TV line-up are available now for pre-sale and will be in market in June. The XBR-X950B series will retail for a suggested price of $7,999 for the 65-inch class and $24,999 for the 85-inch class. The XBR-X900B will retail for a suggested price of $3,999, $4,999 and $8,999 for the 55" class, 65" class and 79-inch class models. Lastly, the XBR-X850B series, which will be available in 49", 55" and 65" and 70-inch class screen sizes for $2,099 (49" class), $2,999 (55" class), $3,999 (65" class) and $5,499 (70" class).

Using a combination of Sony technologies, these models promise to offer a superior picture quality than standard 4K resolution. Sony's 4K X Reality PRO picture engine can upscale a variety of content regardless of source to 4K resolution; while TRILUMINOS Display's wide color spectrum works in unison to reproduce lifelike color, a heightened sense of depth and accurate shading. Sony's X-tended Dynamic Range PRO technology provides a screen with higher peak brightness and deeper blacks.

In addition, each new 4K Ultra HD TV incorporates Sony's ClearAudio+ digital signal processing for improved high-quality audio.

Gamers can bring the world of PlayStation directly to the TV with PlayStation Now. Users can discover and play PlayStation 3 games, all streamed directly to the TV and played by connecting a DUALSHOCK 3 controller to the TV.

All new models support HDMI 2.0 standard, giving them the ability to display 4K/60p content, and incorporate a decoder to support the latest HEVC codec decoding and can playback 4K/60p content and Internet streaming services. The TVs are also compatible with MHL 3.0 which supports 4K output from smartphones and tablets.

The flagship XBR-X950B series comes in 85" and 65-inch class screen sizes. This model uses X-tended Dynamic Range PRO technology, driven by direct LED arrays which are arranged in the backside of the panel, to achieve a much wider dynamic range of brightness, with higher peaks and deeper blacks, using a unique backlighting algorithm to further enhance picture quality.

The XBR-X900B series comes in 79", 65" and 55-inch class screen sizes and implements X-tended Dynamic Range technology driven by Edge LED arrays arranged along the side of the panel, as well as a new Wedge form factor, which increases capacity to incorporate larger speakers.

This year Sony is also launching an entry-level 4K Ultra HD TV, the XBR-X850B series.

A larg collection of 4K feature films and TV episodes for the home is now available on the new 4K Ultra HD Media Player (FMP-X10). The Player gives consumers the ability to download, stream and store the latest 4K content in one future-ready box. Users can download titles from Video Unlimited 4K, stream 4K content from Netflix and playback everything on their Sony 4K Ultra HD TV. The Media Player offers 1 TB of built-in storage and also supports TRILUMINOS Color. The Media Player is compatible with any Sony 4K Ultra HD TV. The PPlayer will be available for purchase this summer.

Sony says that its Video Unlimited 4K service offers a wide variety of fan favorite and new release titles in full 4K resolution from Sony Pictures. This lineup includes recent box office successes such as American Hustle and The Monuments Men, as well as future titles like The Amazing Spider-Man 2 and Annie (2014)?which are planned to be available on the service following their upcoming theatrical releases. In addition to the latest theatrical titles, Video Unlimited 4K also features ongoing episodes of the hit TV series The Blacklist in full 4K.




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