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Friday, April 04, 2014
Apple Remains Top Smartphone Maker In February, Yahoo Expands Mobile Audience Reach

Apple in February maintained the first position in the U.S. smartphone market with a 41.3 percent OEM share, while Google Android led as the #1 smartphone platform with 52.1 percent platform market share, according to the latest data released by market tracker comScore, Inc.

comScore says that 163.2 million people in the U.S. owned smartphones (68.2 percent mobile market penetration) during the three months ending in February, up 7 percent since November. Apple ranked as the top OEM with 41.3 percent of U.S. smartphone subscribers (up 0.1 percentage points from November). Samsung ranked second with 27 percent market share (up 1 percentage point), followed by LG with 6.8 percent (up 0.3 percentage points), Motorola with 6.3 percent and HTC with 5.4 percent.

Top Smartphone OEMs
3 Month Avg. Ending Feb. 2014 vs. 3 Month Avg. Ending Nov. 2013
Total U.S. Smartphone Subscribers Age 13+
Source: comScore MobiLens
  Share (%) of Smartphone Subscribers
Nov-13 Feb-14 Point Change
Total Smartphone Subscribers 100.0% 100.0% N/A
Apple 41.2% 41.3% 0.1
Samsung 26.0% 27.0% 1.0
LG 6.5% 6.8% 0.3
Motorola 6.7% 6.3% -0.4
HTC 6.4% 5.4% -1.0

Android ranked as the top smartphone platform in February with 52.1 percent market share (up 0.2 percentage points from November), followed by Apple with 41.3 percent (up 0.1 percentage points), BlackBerry with 2.9 percent, Microsoft with 3.4 percent (up 0.3 percentage points) and Symbian with 0.2 percent.

Top Smartphone Platforms
3 Month Avg. Ending Feb. 2014 vs. 3 Month Avg. Ending Nov. 2013
Total U.S. Smartphone Subscribers Age 13+
Source: comScore MobiLens
  Share (%) of Smartphone Subscribers
Nov-13 Feb-14 Point Change
Total Smartphone Subscribers 100.0% 100.0% N/A
Android 51.9% 52.1% 0.2
Apple 41.2% 41.3% 0.1
BlackBerry 3.5% 2.9% -0.6
Microsoft 3.1% 3.4% 0.3
Symbian 0.2% 0.2% 0.0

Google Sites ranked as the top web property on smartphones, reaching 89 percent of the mobile media audience (mobile browsing and app usage), followed by Yahoo Sites (85.7 percent), Facebook (85 percent) and Amazon Sites (64.9 percent). Facebook ranked as the top smartphone app, reaching 75.7 percent of the app audience, followed by Google Play (52.1 percent), Google Search (49.8 percent) and YouTube (48.4 percent).

Top 15 Smartphone Properties & Apps
February 2014
Total U.S. Smartphone Mobile Media Users, Age 18+ (iOS and Android Platforms)
Source: comScore Mobile Metrix
  Top 15 Properties % Reach Top 15 Apps % Reach
      Smartphone Browsing + App Audience 100.0%     Smartphone App Audience 100.0%
1     Google Sites 89.0%     Facebook (Mobile App) 75.7%
2     Yahoo Sites 85.7%     Google Play (Mobile App) 52.1%
3     Facebook 85.0%     Google Search (Mobile App) 49.8%
4     Amazon Sites 64.9%     YouTube (Mobile App) 48.4%
5     AOL, Inc. 54.1%     Pandora Radio (Mobile App) 45.0%
6     Apple Inc. 51.0%     Apple App Suite (Mobile App) 44.8%
7     Microsoft Sites 48.1%     Gmail (Mobile App) 42.9%
8     Turner Digital 45.6%     Google Maps (Mobile App) 41.3%
9 45.3%     Yahoo Stocks (Mobile App) 29.5%
10     Wikimedia Foundation Sites 42.1%     Instagram (Mobile App) 28.1%
11     eBay 35.5%     Yahoo Weather Widget (Mobile App) 26.3%
12     CBS Interactive 35.2%     Apple Maps (Mobile App) 24.9%
13     Glam Media 34.0%     Facebook Messenger (Mobile App) 24.1%
14     Weather Company, The 33.9%     Twitter (Mobile App) 22.7%
15     Gannett Sites 31.6%     The Weather Channel (Mobile App) 21.0%

*Apple App Suite includes iTunes, Apple App Store, and Apple Game Center

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