Tuesday, September 30, 2014
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Microsoft Previews Windows 10
Google Offers Unlimited Cloud Storage To Students
Gionee Announced The World's Thinnest Smartphone
MPEG LA Rolls Out HEVC License
PayPal To Become An Independent Publicly Traded Company in 2015
AMD To Showcase ARM Cortex-A57-Based Hadoop on Opteron Processors
SanDisk Introduces New X300 SSD And Client SSD Upgrade Service For Corporate Environments
TSMC and ARM Announce 16nm FinFET Silicon with 64-bit ARM big.LITTLE Technology
Active Discussions
Yamaha CRW-F1UX
help questions structure DVDR
Made video, won't play back easily
Questions durability monitor LCD
Questions fungus CD/DVD Media, Some expert engineer in optical media can help me?
CD, DVD and Blu-ray burning for Android in development
IBM supercharges Power servers with graphics chips
Werner Vogels: four cloud computing trends for 2014
 Home > News > PC Parts > Android...
Last 7 Days News : SU MO TU WE TH FR SA All News

Monday, March 03, 2014
Android Led Tablet Sales In 2013


Worldwide sales of tablets to end users reached 195.4 million units in 2013, a 68 percent increase on 2012, and Android become the No. 1 tablet operating system, with 62 percent of the market, according to Garner.

While sales of iOS tablets grew in the fourth quarter of 2013, iOS's share declined to 36 percent in 2013. The tablet growth in 2013 was fueled by the low-end smaller screen tablet market, and first time buyers.

Worldwide Tablet Sales to End Users by Operating System, 2013 (Units)

Operating System

2013 Sales

2013 Market Share (%)

2012 Sales

2012 Market Share (%)

Android

120,961,445

61.9

53,341,250

45.8

iOS

70,400,159

36.0

61,465,632

52.8

Microsoft

4,031,802

2.1

1,162,435

1.0

Other

41,598

<0.1

379,000

0.3

Total

195,435,004

100.0

116,348,317

100.0



In 2013, the share of Apple's iOS dropped 16.8 percentage points as the market demand was driven by the improved quality of smaller low-cost tablets from branded vendors, and white-box products continued to grow in emerging markets. Gartner analysts said emerging markets recorded growth of 145 per cent in 2013, while mature markets grew 31 percent.

"Apple's tablets remain strong in the higher end of the market and, Apple's approach will continue to force vendors to compete with full ecosystem offerings, even in the smaller-screen market as the iPad mini sees a greater share", said Roberta Cozza, research director at Gartner.

In 2013, Microsoft's tablet volumes improved but share remained small. Despite Microsoft now acting more rapidly to evolve Windows 8.1, its ecosystem still failed to capture major consumers' interest on tablets. "To compete, Microsoft needs to create compelling ecosystem proposition for consumers and developers across all mobile devices, as tablets and smartphones become key devices for delivering applications and services to users beyond the PC," said Ms. Cozza. Microsoft enjoys better shares in ultramobiles that are more productivity oriented, where its partners are ramping up new form factors and designs.

The tablet market has become a challenging environment for branded hardware-driven players. They are squeezed by service-driven and content-driven players, and aggressive prices from white-box vendors. In addition, a situation where the top two tablet vendors have captured 55 percent of the market in 2013 compounds the challenge.

From a vendor perspective, Apple's strong fourth quarter helped it to maintain the top position in the market in 2013 . Samsung, ranked No. 2, exhibited the highest growth of the worldwide tablet vendors, at 336 percent, in 2013. The expansion and improvement of its Galaxy tablet portfolio, together with strong marketing and promotions, helped Samsung shrink the gap with Apple. In line with its smartphone approach, Samsung's oversegmentation of its tablet portfolio helped it to offer a wider size and price choice but also helped it to test the market and find niches.

Amongst the vendors that have a less than 6 percent share of the worldwide tablet market, Lenovo did particularly well in 2013 with tablet sales growing 198 percent. "Lenovo?s success is a combination of launching innovative new tablet models during the second half of 2013 and the sales of its Yoga model and Windows tablets doing particularly well," said Isabelle Durand, principal research analyst at Gartner. "Moreover, Lenovo's strong R&D capabilities and its ability to react quickly to tablet market dynamics have helped it introduce innovative and a range of attractive products to the market. However, establishing a strong brand with consumers outside China, which is especially important in the tablet market, remains a key challenge."

Worldwide Tablet Sales to End Users by Vendor, 2013 (Units)

Vendor

2013 Sales

2013 Market Share (%)

2012 Sales

2012 Market Share (%)

Apple

70,400,159

36.0

61,465,632

52.8

Samsung

37,411,921

19.1

8,583,146

7.4

ASUS

11,039,156

5.6

6,262,371

5.4

Amazon

9,401,846

4.8

7,707,800

6.6

Lenovo

6,525,762

3.3

2,186,993

1.9

Others

60,656,161

31.0

30,142,374

25.8

Total

195,435,004

100.0

116,348,317

100.0

Source: Gartner (February 2014) 

Tablets are a part of the wider ultramobile market that also includes hybrids and clamshells. Worldwide sales of ultramobiles to end users reached 216 million units in 2013, an increase of 68 percent on 2012. The tablet remained the most popular device, accounting for 90 percent of overall sales of ultramobiles in 2013 ? followed by the clamshell and the hybrid, with 8 percent and 2 percent of sales, respectively.

"Although there were few models available last year, the hybrid form factor was the fastest growing category in 2013. Hybrid ultramobiles attracted users' attention because the keyboard offers better use of productivity applications and benefits from a tablet form factor," said Ms, Cozza. ASUS was the leader in the hybrid ultramobile segment in 2013, due to stronger sales of its Transformer Book T100.

Gartner expects replacement buyers to start upgrading to hybrid ultramobiles that will be introduced into the market from 2014, satisfying users who no longer want to deal with owning multiple devices or who want to keep up with the latest computing trend. "There is an opportunity here for hybrid ultramobiles to marry the functionality of a PC and a tablet, and they will also prove to be an attractive alternative replacement product among businesses," said Ms. Cozza.




Previous
Next
Toshiba Develops TransferJet-Compatible 3D-Integrated Ultra-Small Module        All News        Apple Rolls Out CarPlay Giving Drivers iPhone Voice Control Options
Samsung's Chromebook 2 Comes In April     PC Parts News      Acer Introduces 27-Inch WQHD Monitor

Get RSS feed Easy Print E-Mail this Message

Related News
Panasonic Announces Rugged Toughpad FZ-E1 Tablet at IFA 2014
Notebook Decline Eases As Tablet Shipments Level Out
Samsung Galaxy Note 4 Coming On September 3
Tablet Market Grows in Second Quarter
VIA Now Offers New Viega Ruggedized Android Tablet
LG Expands Tablet Series With New LG G Pad 7.0 And LG G Pad 10.1
Sony Xperia Z2 Tablet Comes Exclusively On The Verizon Wireless Network
Panasonic Updates Toughpad FZ-G1 10-inch Tablet
LG Start Selling New new G Pads And G Watch Globally
Panasonic Toughpad Line Gets Smaller And Tougher with Rugged Handheld Tablets
Samsung Introduces Galaxy Tab S Tablet With Super AMOLED Display
LG G PAD Tablets Are Rolling Out

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2014 - All rights reserved -
Privacy policy - Contact Us .