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Tuesday, January 28, 2014
TCL To Enter The Chinese Gaming Console Market

Chinese electronics maker TCL is developing its own game console for China.

The company is preparing a game console and a "gaming TV" that will both deliver an Xbox-like experience, said Hao Yi, CEO of TCL Multimedia, on his official account with the Chinese messaging app WeChat.

TCL will partner with ATET, a Chinese maker of a smartphone gaming device, Hao added.

Huawei Technologies also plans to release an Android gaming console, Tron. The device is scheduled to arrive in China during the second quarter, with a possible price tag of around US$200.

Chinese companies will probably build consoles at the lower end of the market, avoiding direct competition with gaming systems from Microsoft and Sony.

Microsoft last September entered into a joint venture with a Chinese company to develop a next generation of family gaming. The company has spent years trying to bring its Xbox systems to the nation, and has lobbied Chinese politicians to lift the console ban.

Sony and Nintendo are also expected to tap into China's gaming market.

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