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Wednesday, December 11, 2013
Consumer Electronics Sales Increased on Black Friday


U.S. consumer electronics sales increased double digits during Black Friday week, and Blu-ray Disc players to saw a slight sales increase.

Consumer electronics sales increased 10% to nearly $5 billion the week of Black Friday (Nov. 24-30). TVs, tablets, and notebooks accounted for $3.1 billion of the overall revenue, as streaming media players (Roku, Apple TV, etc.) ranked among the top five sellers, according to new data from The NPD Group.

Blu-ray Disc players saw a slight sales increase of just 3% compared to a 20% increase in 2012. Average selling prices fell from $56 in 2012 to $51 this year, and as a result, revenue was down about $4 million.

Meanwhile, there were contributions from some of the newer product categories, including streaming speakers (sales up 154%), streaming media players such as Roku and Apple TV (up 91%), sound bars (up 86%), headphones (up 70%) and camcorders (up 59%). Two-thirds of all the categories with more than $30 million in sales revenue grew over last year.

TVs were the largest revenue generator with more than $1.4 billion in sales, up 5.6% over last year. Unit volumes soared nearly 16% to more than 4.7 million units, due in part to record low average selling prices (ASPs) on smaller screen TVs.

Sales of 32-inch TVs grew 40% from Black Friday week in 2012, while ASPs declined from $194 to $137 this year. Large screen TVs (60+ inches) were also flying off the shelves, with unit volumes increasing 62%. ASPs for these TVs have dropped significantly over the past few years from $1374 in 2011, to $1064 in 2012 down to $1005 in 2013.

Vizo, Samsung, and Sharp led the 60+-inch TV market with unit shares of 55%, 29% and 8%, respectively.

During Black Friday week, tablets were the second highest revenue generating category and unit volumes increased by 105%. Overall, PC and tablet sales increased by 58% to almost 5.9 million units. Notebooks unit volume fell 2%, while desktops experienced a 7% increase.

Apple participated more aggressively in Black Friday sales promotions; sales were up 34% in notebooks, 51% in tablets and 277% in desktops. Android-based tablets saw unit volumes climb 146%, and revenues jump 70%, although selling prices dropped from $151 to $105.

Seven-inch Android tablets, which accounted for 80% of all Android tablet sales, sold 1.8 million units with an ASP of $82. Windows devices grew 8% as the strong Surface promotion and the introduction of smaller Windows tablet sales offset the declines of 8% and 9% in desktops and notebooks, respectively.




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