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Saturday, December 07, 2013
Apple Knows Where you Are Inside Its Stores With iBeacon
While GPS will guide you how to get to the
nearest Apple store, iBeacon has been designed to guide you
around once you're inside.
On Friday, Apple began using the iBeacon
technology at its U.S. stores to send you messages about
products, events and other information - tailored to where you
are inside. Of course, in order to get the information you'll
have to download the Apple Store app give it permission to send
notices based on your location. You must have Bluetooth turned
on and have the latest operating system, iOS 7.
IOS devices using iBeacon send out signals through Bluetooth.
If the signal reaches multiple Apple devices at the same time,
each of those devices will display the notification at the same
time. iBeacon will display a notification customized to
individual users is when a user has ordered an item online and
has come to an Apple Store to pick it up.
In-store location technology raises privacy concerns. Apple
said that it does not collect information about shoppers inside
its stores. The company said notices are triggered when the app
senses a location beacon nearby, without Apple's beacon needing
to even know you're there.
Google, Microsoft and other tech companies will likely follow
suit with their own location technology.