Monday, December 22, 2014
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Samsung Introduces SE790C Curved Monitor
Chinese Motion-sensing VR Glasses Coming On Kickstarter
Kodak Returns To CES With Consumer Product Line
North Korea Suggests Joint Inverstigation With U.S. Over Sony Hacking
T-Mobile to Pay $90 Million To Settle Case With FCC
New Trojan Targetted Banks Wordlwide
FBI Confirms North Korea Was Behind Sony Hack
Apple Responds To BBC's Allegations Over Working Conditions In Chinese Factory
Active Discussions
Digital Audio Extraction and Plextools
Will there be any trade in scheme for the coming PSP Go?
Hello, Glad to be Aboard!!!
Best optical drive for ripping CD's? My LG 4163B is mediocre.
Hi All!
cdrw trouble
CDR for car Sat Nav
DVD/DL for Optiarc 7191S at 8X
 Home > News > General Computing > Apple B...
Last 7 Days News : SU MO TU WE TH FR SA All News

Tuesday, December 03, 2013
Apple Buys Media Analyics Firm Topsy


Apple has acquired social media search and analytics startup Topsy, which specialises in using data from Twitter to track customer sentiment.

The Wall Street Journal reported that the deal cost Apple over $200 million.

Topsy competes with firms like DataSift and Gnip to figure out who is influential on Twitter, what terms are trending, and the impact of specific Twitter campaigns.

It is Apple's second acquisition in recent weeks. Last month, it a PrimeSense, which specialises in making 3-D motion detection technology.

The reason behind Apple's latest acquisition is not clear. The company has been making it easier for people to share photos, videos and news through its devices and directly to social networks such as Facebook and Twitter. iTunes Radio could also benefit from Topsy's data on consumer sentiment.

Apple could also use Topsy's technology to its own data, such as information from the App Store.

Getting a better grasp on the hottest topics on Twitter could also help Apple sell more advertising on iPhones and iPads.

Topsy's Twitter tools also could be used to give the iPhone a search feature that isn't available on products running on Google's Android operating system.




Previous
Next
E Ink's Fina Module Promises Lighter E-readers        All News        PS4 Global Sales Surpass 2.1 Million Units
E Ink's Fina Module Promises Lighter E-readers     General Computing News      2013 Top Global Searches On Bing

Get RSS feed Easy Print E-Mail this Message

Related News
Apple Responds To BBC's Allegations Over Working Conditions In Chinese Factory
Jury Says Apple Not Guilty in iPod Suit
Apple and IBM Bring Big Data Analytics and Security Capabilities on iPhone And iPad
Samsung Seeks to Toss $930 Million Award
iPhone 6 Plus Captures Great Portion Of US "phablet" Sales
Apple Technology Protects Falling Phones
New 12-inch iPad Air Plus iPad Coming This Summer
Apple To Donate Part of App Sales Profit To Support Fight Against AIDS
Apple To Bundle Beats to iOS: report
Apple WatchKit Software Tools Now Available
UnionPay Payment Option Now Available For or Chinese Apple Customers
Samsung To Make Future Application Processors For Apple: report

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2014 - All rights reserved -
Privacy policy - Contact Us .