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Sunday, December 01, 2013
U.S. Online Spending Reached Record $1.2 Billion

Online spending on Black Friday increased 15 percent to a record $1.20 billion, analytics firm ComScore Inc said.

U.S. online sales rose a total of 17.3 percent on Thanksgiving and Black Friday, the unofficial kick-off to the holiday spending season.

Total e-commerce sales reached $20.6 billion in the first 29 days of this holiday season, ComScore Inc. said.

"Many consumers prefer to avoid the crowds and lines typically associated with Black Friday by shopping from the comfort of their own homes, and we saw a record 66 million Americans do that this year," ComScore Chairman Gian Fulgoni said in a statement today.

Black Friday 2013 (November 29) saw $1.198 billion in desktop online sales, making it the season's first billion dollar day and heaviest online spending day to date, while representing a 15-percent increase versus Black Friday 2012. Thanksgiving Day (November 28), while traditionally a lighter day for online holiday spending, achieved a strong 21-percent increase over Thanksgiving Day last year to $766 million, ComScore reported.

The National Retail Federation estimated on Sunday that retail sales over the full Thanksgiving weekend will reach $57.4 billion, with the average shopper spending $407.02, down from $423.55, because of lower prices.

66.1 million Americans visited online retail sites on Black Friday using a desktop computer, representing an increase of 16 percent versus year ago. Amazon once again ranked as the most visited online retail site on Black Friday, followed by eBay, Walmart, Best Buy and Target.

For the holiday season-to-date, Apparel & Accessories ranks as the leading product category for the season-to-date, accounting for 28 percent of online spending. Computer Hardware ranks #2 at 19 percent, followed by Consumer Electronics (7 percent), Consumer Packaged Goods (5 percent) and Shipping Services (5 percent).

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