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Sunday, December 01, 2013
Samsung, LG To Showcase Flexible OLED TVs At CES

The next big thing for the TV market will be remote-controlled flexible OLED TVs that users can adjust by remote control to get a better viewing angle, and both Samsung and LG will unveil prototypes at the International Consumer Electronics (ICES) next month.

The Korean electronics giants, which gained attention last year with 55-inch curved OLED TVs, are preparing to wow participants and dealers again this year by unveiling the flexible OLED TVs.

Samsung will unveil a prototype of a "huge" flexible OLED TV at next month?s ICES, the Korea Times reported on Sunday citing an industry official.

Cosumers will be able to control to bend the screen, enabling viewers to get a better viewing angle. The idea is that the display can bend in different angles and varying degrees to suit the user?s preference. Users will be also able to adjust the images via remote control so that they would match the bending and not come out distorted. With the remote control, users can select the angle, the part that is going to be bent, the direction of the bend, and a bending degree. Existing OLED TVs are just curved, not flexible and the viewing angle is fixed.

Samsung said the latest technology will use plastic-based OLED displays and a back panel that can deform the display.

LG Electronics also plans to adopt flexible OLED technology with the help of its panel-affiliate of LG Display, said LG officials.

The flexible OLED TVs include customized software that adjusts the content and image, avoiding picture distortion.

However, this technology is not near mass production.

The current 55-inch curved OLED TVs manufactured by Samsung and LG are being offered with a price tag of $12,000.

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