The worldwide personal and entry-level storage (PELS) market grew 2.9% year over year with 18.6 million units shipped in the third quarter of 2013 (3Q13), according to the International Data Corporation (IDC).
Shipment values were flat year over year, declining -0.9% to
"The third quarter of 2013 brought continued shipment growth
for the personal and entry-level storage market despite
comparison with the strong quarter a year ago," said Liz
Conner, Research Manager, Storage Systems. "In 2012 the third
quarter showed very strong growth as the PELS market went into
recovery mode after the Thailand floods and resulting hard disk
drive (HDD) shortage. The fact that the PELS market was able to
build upon this, and show year-over-year growth points to the
demand for PELS storage and the success vendors have had with
newer products, such as higher speed interfaces, home NAS,
portable drives, and business class products."
HDD vendors continue to increase share in PELS units shipped,
gaining 1.8 points year over year to grow to 74.5% market
share. However the entry-level storage market continues to be
dominated by the mainstream non-HDD vendors with 69.0% unit
shipment market share, down 5.7 points year over year.
According to IDC's data, the entry-level storage market
experienced a decline in unit shipments, falling -6.8% year
over year, based primarily on the 4-bay market. However, the
entry-level market saw strong growth in the higher bay devices
(6, 8, and 12 bays), which saw units shipped grow 11.1% year
In 3Q13 the personal storage market saw flat growth in dual-bay
products, where unit shipments were down -0.2% year over year.
Single-bay personal storage devices remain the most popular
choice, representing 97.1% of the personal storage units
shipped in 3Q13.
Personal storage represents 98.9% of the PELS units shipped and
88.0% of the shipment value in 3Q13.
The 3.5" form factor saw a decline of -12.3% year over year in
units shipped, while the 2.5" form factor saw units shipped
increase 8.2% year over year. The 3.5" form factor continues to
give way to the more portable 2.5" form factor, with 3.5"
losing 3.8 percentage points year over year.
End users continue to migrate to higher capacity points to meet
storage needs. In the 3.5" personal storage market, 2 terabyte
(TB) devices represented 50.6% of unit shipments in the
quarter. For the 2.5" personal storage market, 1TB devices
captured 55.9% market share. For the entry-level market,
capacity ranges are more varied due to multiple bays and
vendors' ability to partially populate devices. However, 4TB
devices hold the most market share with 28.1% of units shipped.
USB continues to be the interface of choice for the PELS
market, growing units shipped 3.0% year over year. Ethernet
remains the interface of choice for the entry-level market,
capturing 84.0% market share. Thunderbolt continues to ramp up,
posting a year-over-year shipment growth rate of 308.2%, albeit
off a very small base.