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Monday, November 11, 2013
Pioneer TVs Return To The European Market


Europe's multi-channel electrical retailer Dixons has signed an exclusive agreement with Pioneer to source, develop, produce and sell Pioneer TVs in selected European markets.

This marks the return of Pioneer into the European TV market, with the first new product launch in five years. The roll-out of the launch will see Pioneer TVs sold in the Nordic region from December 2013, with an aspiration to extend into the UK market in future.

The partnership with Pioneer has been developed by Dixons Retail's Exclusive Brand sourcing business in Hong Kong.

Sebastian James, Dixons Retail Group Chief Executive said: "We are very excited to be working with Pioneer, a legendary brand in the world of technology, on its return to the European TV market. Today's partnership reflects our reputation for excellence which we have worked hard to build during the last 40 years we have been operating in Hong Kong. This exclusive partnership is fantastic news, allowing us to offer the newest and latest TV technologies to our customers."

Yoshihide Beppu, Business Planning Director of Pioneer Home Electronics Corporation said: "We're delighted to collaborate with Dixons Retail. With our unparalleled reputation for cutting edge technology and sophisticated designs, we know these technologically advanced high-end TVs have a unique place within the market. Our decision to work with Dixons Retail was a natural one, as we highly value their clear customer focus, market leading positions and innovative approach to retailing. With their highly respectful approach to the premium positioning of the Pioneer brand, alongside our loyal customer base, we believe this is a winning combination and we're excited to watch these new products transport customers in to a world of fun, entertainment and interactivity."

Pioneer had stopped making TVs in 2010. Now the company will make for Dixons 1080P LED models in 40-, 46- and 55-inch sizes, and not any plasma models. The TVs will feature 3D and Smart TV capability along with a wide range of connection options, including HDMI, USB and WiFi.




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