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Tuesday, October 15, 2013
Apple Hires Burberry's Ahrendts As Senior Vice President of Retail and Online Stores


Angela Ahrendts, CEO of Burberry, will be joining Apple in a newly created position, as a senior vice president and member of Apple's executive team, reporting to CEO Tim Cook.

Ahrendts will have oversight of the strategic direction, expansion and operation of both Apple retail and online stores. Apple retail stores offer features like the Genius Bar, Personal Setup and One to One personal training.

Apple has been operating without a retail chief since last October, when former head John Browett was ousted by Cook as part of a broader management shakeup.

"I am thrilled that Angela will be joining our team," said Cook. "She shares our values and our focus on innovation, and she places the same strong emphasis as we do on the customer experience. She has shown herself to be an extraordinary leader throughout her career and has a proven track record."

"I am profoundly honored to join Apple in this newly created position next year, and very much look forward to working with the global teams to further enrich the consumer experience on and offline," said Ahrendts. "I have always admired the innovation and impact Apple products and services have on people?s lives and hope in some small way I can help contribute to the company's continued success and leadership in changing the world."

Ahrendts will join Apple in the spring from Burberry, where she serves as CEO and has led the company through a period of global growth. Prior to Burberry, she was executive vice president at Liz Claiborne Inc., and earlier in her career she served as president of Donna Karan International.




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