Thursday, October 27, 2016
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Microsoft Brings 3D Creativity To Winsdows 10, Launches Surface Studio, Surface Book i7 And Affordable VR Headset
Alphabet Cutting Jobs in Google Fiber, Pauses Expansion Plans
Nintendo Cuts Profit Forecast
Sony To Establish New Imaging Products And Solutions Company
Samsung Pay Expand In New Russia, Thailand and Malaysia
Samsung Introduces New ARTIK Smart IoT Platform Modules
iPhone Sales Declined, But Services Revenue Grew In Last Fiscal Quarter
Google's Jamboard Reinverts The Whiteboard For Collaboration in the Cloud
Active Discussions
Which of these DVD media are the best, most durable?
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
Help make DVDInfoPro better with dvdinfomantis!!!
menu making
Optiarc AD-7260S review
cdrw trouble
 Home > News > General Computing > Brazil ...
Last 7 Days News : SU MO TU WE TH FR SA All News

Friday, October 11, 2013
Brazil Investigates Google Over Possible Anticompetitive Practices

The General-Superintendence of the Brazilian Council for Economic Defense (Cade) on Friday opened three administrative proceedings to investigate alleged anticompetitive practices carried out by Google and Google Brasil Internet Ltda. in the Brazilian market of online search.

The investigation was started after complaints presented to the antitrust authority by E-Commerce Media Group Informação e Tecnologia Ltda., owner of websites Buscapé and Bondfaro, and by Microsoft, owner of online search provider Bing.

The first proceeding investigates, according to the complaint brought by E-Commerce, if Google would be favoring its own specific search websites within the organic results, such as Google Shopping, in detriment of competing websites, such as Buscapé and Bondfaro. The Superintendence will also investigate E-Commerce’s allegation that Google Shopping would be unduly positioning itself in a more privileged manner in other spaces of the website (among the sponsored links), again aiming at favoring itself in relation to its competitors. The proceeding will investigate, still, if Google Search would be granting less room to the organic search in relation to the sponsored search and adopting mechanisms to confuse internet users when identifying unpaid and sponsored search results, with potential anticompetitive outcomes.

Another practice investigated in the proceeding is related to the allegation that Google Search, potentially in a discriminatory manner, would allow the use of photo ads by Google Shopping – which is supposedly a more attractive way of exposure – but would not allow it by competing websites that provide specific search services. The complaint brought to Cade claims that Google, at first, would have refused to sell space for photo ads to its competitor Buscapé, and that later would have required the transfer of its rival’s sensitive data in return for allowing the ad.

CADE also investigates scraping practices. The complaint regards alleged scraping by Google of relevant competitive content held by rival specific search websites, in order to use it in Google’s on specific search services. According to E-Commerce, Google Shopping would have unduly appropriated reviews (clients’ opinions regarding qualities and faults of products and stores) gathered by price comparison websites Buscapé and Bondfaro. According to the complaint, since internet users reviews compile relevant information and are appealing to users of shopping search engines, Google’s conduct could subtract competitive advantages from theses rivals and benefit from it. Still, according to the allegations brought before Cade, Google would not allow its competitors to "scrape" from Google’s specific search engines.

The Bazillian watchdogs also investigates supposed anticompetitive restrictions within the contracts of Google’s online advertising platform, known as AdWords. Through this platform, advertisers purchasing space for ads in Google’s website manage their advertising campaigns and define, for instance, key words to which they wish to associate their ads, so that they are shown in the results of certain searches, such as "television" or "mobile". It is also through this platform that advertisers that are shown amongst the limited sponsored links are selected, through an auction dispute, according to criterion such as the value of the bid or the quality of the ad. According to Microsoft, Google would have imposed restrictions that hamper the advertisers’ ability to manage their campaigns, simultaneously, in Google and other competing search providers. Such interoperability is known as multihoming. According to the allegations presented to Cade, multihoming facilitates and lessens the costs associated with creating and managing campaigns in different search platforms, and allows comparisons between each platform’s performance. Still according to the complaint, by imposing restrictions to the sharing of information in advertising platforms, Google would end up discouraging advertisers to also launch campaigns in competing search engines, thus harming the development of these competitors, which already hold little market share.

Bing To Start Showing Your Social Persona        All News        Google May Use Your Picture In Ads
Bing To Start Showing Your Social Persona     General Computing News      Google May Use Your Picture In Ads

Get RSS feed Easy Print E-Mail this Message

Related News
Alphabet Cutting Jobs in Google Fiber, Pauses Expansion Plans
Google's Jamboard Reinverts The Whiteboard For Collaboration in the Cloud
Google Pixel XL Manufacturing Cost is in Line with Rival Smartphones
Google Raises 3rd Quarter Lobbying But Spending Falls Behind AT&T
Google To Reply to EU Charge on Shopping By November 7
Google And Facebook Build Undersea Cable From LA To Hong Kong
Google Introduces Pixel Smartphones, Affordable Daydream VR Headset, Google WiFi, Chromecast Ultra And Google Home
Google Set To unveil New Phones And Gadgets
Google Faces Fine Over Anti-competitive Android Practices: report
Google Apps for Work Become Smarter, Part Of New G Suite
Google Launches its Allo Messaging app
Google to Unveil New Smartphones, Hardware In Oct. 4 Event

Most Popular News
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2016 - All rights reserved -
Privacy policy - Contact Us .