Soon your beautiful photos on your Instagram account will be accompanied by ads, Instagram announced today.
In the next couple months, you may begin seeing ads in your Instagram feed if you're in the United States. Instagram says it will focus on delivering "a small number of high-quality photos and videos" from a handful of brands that are already members of the Instagram community.
In any case, if you see an ad you don't like, you'll be able to hide it and provide feedback to Instagram about what didn't feel right.
The move is Instagram's first step toward making money. While users can already follow brands and businesses, part of the app's appeal has been its simplicity and, for some, a lack of advertisements.
Facebook bought Instagram last fall for $715.3 million. The app has more than 150 million users.