Monday, February 27, 2017
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
MWC: HP Announces The Pro x2 612 G2 Commercial Detachable
HMD Brings Nokia's Classic 3310 Phone Back
MWC: Samsung Launches The Galaxy Tab S3, Galaxy Book, And New Gear VR With Controller
New Budget-friendly Moto G5 and G5 Plus Come With Metal Designs
DJI Introduces M200 Series Drones For Enterprise Solutions
MWC: ZTE Unveils The'Gigabit' Proof-of-concept Smartphone
MWC: Huawei Launches New HUAWEI P10 and P10+ Smartphones, Watch 2 Smartwatches
Samsung to Showcase Galaxy Tab S3 and Galaxy Book 2 Tablets, A New Gear VR at MWC
Active Discussions
Which of these DVD media are the best, most durable?
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
Help make DVDInfoPro better with dvdinfomantis!!!
menu making
Optiarc AD-7260S review
cdrw trouble
 Home > News > General Computing > Apple T...
Last 7 Days News : SU MO TU WE TH FR SA All News

Tuesday, October 01, 2013
Apple Takes And Google Bands First To Unseat Coca-Cola in The History of Best Global Brands


Brand consultancy firm Interbrand has identified the top 100 most valuable global brands and Apple is claiming the top position this year, Google jumps to #2 and Coca-Cola, the brand that held the #1 position for 13 consecutive years, moves to #3.

Apple has appeared on Interbrand?s Best Global Brands ranking since 2000, when the ranking debuted. In 2000, Apple ranked #36 and had a brand value of USD $6.6 billion. Today, Apple?s brand value is USD $98.3 billion? almost 15 times the amount of its brand value in 2000.

"Tim Cook has assembled a solid leadership team and has kept Steve Jobs' vision intact - a vision that has allowed Apple to deliver on its promise of innovation time and time again," said Jez Frampton, Interbrand?s Global Chief Executive Officer.

New entrants in the 2013 Best Global Brands list are Discovery (#70), Duracell (#85) and Chevrolet (#89).

The top rising brands for 2013 include Facebook (#52, +43%), Google (#2, +34%), Prada (#72, +30%), Apple (#1, +28%), Amazon (#19, +27%)

Out of this year's top 10 brands, seven hail from the tech sector. Tech brands continue to dominate Interbrand's Best Global Brands report. Due to its commitment to product innovation and its massive marketing spend, Samsung (#8, +20%) has surpassed Apple in smartphone sales and appears to be leading the tech sector in terms of connectivity and home automation. Samsung, which had one of the strongest increases of absolute brand value this year, continually anticipates what consumers will desire next.

Despite the strong performance of many brands in this sector, a number of tech and consumer electronic brands did not rise, or even earn a position, on this year's ranking. Most notably, one-time category leaders, Yahoo! and Blackberry fell off this year's ranking entirely, while Nokia (#57, -65%) experienced the largest decline in brand value in the history of Best Global Brands. Nintendo (#67, -14%), and Dell (#61, -10%) also experienced a decline in brand value.

When determining the top 100 most valuable global brands, Interbrand examines the financial performance of the branded products or service; therole the brand plays in influencing consumer choice and the strength the brand has to command a premium price, or secure earnings for the company.



Previous
Next
NEC And Nippon Electric Glass Showcase "Invisible Glass" At CEATEC        All News        Silicon Image Unveils First 4K Ultra HD MHL 3.0 Receiver IC with HDCP 2.2 Support
Google Close To Settlement With EU     General Computing News      Amazon To Create 70,000 Seasonal Jobs

Get RSS feed Easy Print E-Mail this Message

Related News
Samsung, Apple To Focus On Bio Authentication Services
Apple's 5th Generation Apple TV Coming This Year With 4K Support
Apple Sold More Phones Than Samsung in the Fourth Quarter of 2016
Apple Could Use BOE's AMOLEDs For Future iPhones
Apple Joins The Qi Wireless Power Consortium
Amazon's Fire TV Head Will Run Apple TV Business
Apple To Make iPhones in Bangalore by April
Apple Said To Work On Its own Chip For Macs
Latest iPhones Fueled Apple's Record First Quarter Results
Apple Ditches The iPhone Activation Lock Tracking Tool
Apple To Join Amazon, Google, Facebook in AI Group
Apple Sues Qualcomm in China

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2017 - All rights reserved -
Privacy policy - Contact Us .