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Friday, September 27, 2013
Highest Quality HD Now Available To All Netflix Members


All Netflix members, regardless of their Internet service provider (ISP), now have access to the highest quality HD streams available on Netflix.

This means that the TV shows and movies on Netflix will look even better on HD screens with a higher bit rate stream, Super HD, that applies less compression to the 1080p image.

Netflix initially rolled out Super HD in January only through ISPs with a direct connection to Netflix. The company is now expanding availability to everyone.

Netflix uses "adaptive streaming" to dynamically adjust the video quality based on the available bandwidth. This means that the ability to receive Super HD depends on broadband quality and performance. Netflix members who subscribe to an ISP with a direct Netflix connection will get the best experience. Super HD requires an Internet connection speed of at least 5Mb/s, and 7Mb/s.

Netflix is encouraging ISPs to adopt Netflix Open Connect, the company's highly optimized video content delivery network. Open Connect is available at no cost to ISPs and is designed to deliver the best possible Netflix experience by storing the TV shows and movies Netflix members want to watch as close to them as possible.

Note that HD and Super HD are only available on certain titles and can only be displayed on devices that support HD - Sony PlayStation 3, Apple TV with 1080p, Roku with 1080p, Nintendo Wii U, Windows 8 App, TiVo Premiere DVR, Blu-Ray Players, Smart TV's, Home Theaters, and Streaming Players with existing Netflix 1080p support.

In the meantime, more and more Canadians are tuning into online movie streaming websites such as Netflix, but it has not impacted traditional television viewing as feared, according to a report published Thursday.

The percentage of Canadians that subscribed to Netflix grew from 10 percent in 2011 to 17 percent in 2012, while the number of Canadian basic television subscribers increased by one percent to 12 million, according to the Canadian Radio-television and Telecommunications Commission (CRTC)'s annual report.

Canada's population is 35 million.


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