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Wednesday, September 25, 2013
Qualcomm Single Largest Proprietary GPU Supplier, Imagination Technologies the Leader in GPU IP, ARM and Vivante Growing Rapidly

Jon Peddie Research (JPR) announced estimated personal mobile devices graphics chip shipments for the first half of 2013. Personal mobile devices include smartphones, tablets and handheld game consoles.

The market for portable devices (mobile devices that we can carry, including notebooks) continues to soar in spite of economic difficulties and general uncertainty. Although personal devices are not necessarily replacing the PC, they are outselling the PC. All of these devices have a graphics processor (GPU) integrated in the device's system on a chip (SoC) application processor.

JPR has just released a new market study and found that Qualcomm has over 32% of the total market for personal mobile devices.

Except for the four proprietary (vertically integrated) suppliers, of the more than four dozen SoC suppliers characterized as "Others," Imagination Technologies is the overwhelmingly largest supplier of GPU IP to them. However, ARM and Vivante have shown tremendous growth year to year.

Other SoC suppliers that buy GPU IP are Allwiner, Freescale, Huawei, MediaTek, Rockchip, Wonder Media/VIA and others. These companies have participated in the feature phone market, and some of them have recently entered the smartphone, tablet, and handheld game machine segment.

One area that is fueling the growth of portable SoCs is the exploding tablet market in China, which is contributing significantly to the astounding growth that ARM and Vivante are experiencing. As a result of this tablet surge in China, dramatic changes are expected during the next 12 months. Apple introduced a 7-inch tablet, Microsoft brought out its Surface tablet, and Texas Instruments will continue to supply Amazon (even though the company has pulled back from the smartphone market as Nokia loses market share).

The market for SoCs with GPUs grew 81% from the first half of 2012, with market shifts occurring as shown in Table below.

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