Wednesday, November 26, 2014
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Europe Wants Right-to-be Forgotten to Go Globally
Far Cry 4 Game Available For Free With Purchase of 840 EVO SSD
UK Music Industry Seeks For New Tax on CD Copying
Samsung's DeepSort Sorting Engine Prevails In Benchmarks
Sony Plans E-Paper Watch: report
HP Reports Fiscal 2014 Full-Year and Fourth Quarter Results
Hitachi Wearable Device Monitors Brain Functions
Hitachi Technology Stores Digital Data In 100 Recording Layers, Data Can be Stored For 300 million Years
Active Discussions
Hi All!
cdrw trouble
CDR for car Sat Nav
DVD/DL for Optiarc 7191S at 8X
Copied dvd's say blank in computer only
Made video, won't play back easily
New Features In Firefox 33
updated tests for dvd and cd burners
 Home > News > General Computing > Twitter...
Last 7 Days News : SU MO TU WE TH FR SA All News

Tuesday, September 10, 2013
Twitter Buys Advertising Startup MoPub


Twitter is moving into mobile advertising with the purchase of MoPub, a startup focusing on mobile ad exchanges.

"MoPub's technology lets mobile application publishers manage their inventory and optimize multiple sources of advertising -- direct ads, house ads, ad network, and real-time bidding through the MoPub Marketplace," Twitter's Kevin Weil said in a blog post.

"The two major trends in the ad world right now are the rapid consumer shift toward mobile usage, and the industry shift to programmatic buying. Twitter sits at the intersection of these, and we think by bringing MoPub's technology and team to Twitter, we can further drive these trends for the benefit of consumers, advertisers, and agencies."

Twitter also plans to use MoPub's technology "to build real-time bidding into the Twitter ads platform so our advertisers can more easily automate and scale their buys."

Twitter earlier this year began to allow ads to be targeted at users based on the words written in tweets.


Previous
Next
Intel Ivy Bridge-E Extreme Edition Processors Now On Sale        All News        sTec Introduces the s260 mSATA SSD
Consumer Watchdog Urges European Commission To Charge Google In Antitrust Probe     General Computing News      Office 365 For Nonprofits Now Available

Get RSS feed Easy Print E-Mail this Message

Related News
Twitter is Building Searchable Index Of All Tweets
Twitter Unveils Instant Timeline, More Features
Twitter and IBM Form Partner to Data Analytics
Twitter's User Growth Slowed
Tweets To Feature Audio
Bank Lets Customers 'Tweet' Money to One Another
Twitter Takes FBI, DOJ To Court
Twitter Invests $10 million On MIT Project Related To Social Data Analysis
Twitter Starts Testing Buy Button
Twitter Unveils Video Ads
Twitter Says Its User base Increased
Sunday's World Cup Final Broke Social Media Records

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2014 - All rights reserved -
Privacy policy - Contact Us .