Monday, October 24, 2016
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
AT&T to Acquire Time Warner For $85.4B
Internet Disruptions Were Caused By Attacked Connected Devices
TSMC, GlobalFoundries/Samsung To Present Their 7nm Platforms At IEDM
Hon Hai Gains Apple Mac Orders From Quanta
AT&T In Advanced Talks With Time Warner On Merger
LG's Next Flagship G6 Smartphone Won't be Modular
Samsung to Exchange Galaxy Note 7 with New Galaxy S8
Qualcomm Said to Be Near A Deal With NXP
Active Discussions
Which of these DVD media are the best, most durable?
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
Help make DVDInfoPro better with dvdinfomantis!!!
menu making
Optiarc AD-7260S review
cdrw trouble
 Home > News > General Computing > Twitter...
Last 7 Days News : SU MO TU WE TH FR SA All News

Tuesday, September 10, 2013
Twitter Buys Advertising Startup MoPub

Twitter is moving into mobile advertising with the purchase of MoPub, a startup focusing on mobile ad exchanges.

"MoPub's technology lets mobile application publishers manage their inventory and optimize multiple sources of advertising -- direct ads, house ads, ad network, and real-time bidding through the MoPub Marketplace," Twitter's Kevin Weil said in a blog post.

"The two major trends in the ad world right now are the rapid consumer shift toward mobile usage, and the industry shift to programmatic buying. Twitter sits at the intersection of these, and we think by bringing MoPub's technology and team to Twitter, we can further drive these trends for the benefit of consumers, advertisers, and agencies."

Twitter also plans to use MoPub's technology "to build real-time bidding into the Twitter ads platform so our advertisers can more easily automate and scale their buys."

Twitter earlier this year began to allow ads to be targeted at users based on the words written in tweets.

Intel Ivy Bridge-E Extreme Edition Processors Now On Sale        All News        sTec Introduces the s260 mSATA SSD
Consumer Watchdog Urges European Commission To Charge Google In Antitrust Probe     General Computing News      Office 365 For Nonprofits Now Available

Get RSS feed Easy Print E-Mail this Message

Related News
Salesforce Will Not Bid for Twitter
Twitter's Periscope Extends Beyond Phones With Periscope Video Producer
Second Donald Trump-Hillary Clinton Showdown Was The Most Tweeted Debate Ever
Twitter to Decide On Possible Sale Proposals Very Soon
Disney Working On Potential Twitter Bid: report
Report Cites Google, Salesforce Interest For Twitter
Twitter Eases 140-character limit On Tweets
Twitter Introduces Apple TV, Amazon Fire TV, and Xbox One Apps for Live Streaming Video
Twitter Tool Lets Users Filter Higher 'Quality' Tweets
Twitter Denies Rumors of Shutting Down
Twitter's Video Advertising Expansion Remains Slow
Twitter Live Streaming To Include MLB Games, NHL Games and Nightly Highlights Program

Most Popular News
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2016 - All rights reserved -
Privacy policy - Contact Us .