Saturday, March 28, 2015
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Intel in Talks to buy Altera: report
MediaTek Releases New High-end Smartphone Helio SoC
Google To Get Into The Operating Room
Data Requests To Microsoft Decreased
Google Defeated in English Court - Decision Opens Door for Litigation by Millions of British Apple Users
LG G4 Smartphone Coming Late April
BlackBerry Posts Quarterly Profit
AMD Showcases DirectX 12 Performance in new 3DMark API Overhead Feature Test
Active Discussions
how to copy and move data files to dvd-rw
cdrw trouble
Need serious help!!!!
burning
nvidia 6200 review
Hello
Burning Multimedia in track 0
I'm lazy. Please help.
 Home > News > General Computing > Twitter...
Last 7 Days News : SU MO TU WE TH FR SA All News

Wednesday, July 03, 2013
Twitter To Start Showing Ads Tailored To Users


Twitter will begin letting businesses target marketing messages to people who have shown interests in what they have to offer, with an ad targeting system based on cookies.

"Users won?t see more ads on Twitter, but they may see better ones," Twitter said.

The feature will let shops share email addresses or identity information from software 'cookies' in Web browsers so that Twitter can be able to target people interested in ads from those businesses.

Twitter's targeting advertisements will be also supported by three online tracking firms: media6degrees (m6d), Chango, and Adara. These companies are tracking cookies that are used to predict interests based on sites users have recently visited, and make shopping predictions or otherwise develop targeting criteria. The ad targeting companies communicate the relevant browser cookie ID to Twitter, which will be used to place each user in a bin to receive advertisements "tailored" for that user.

Twitter is also offering users the choise to opt out the new ad scheme, by unchecking the box next to "Promoted content" in their account settings. Opting out will not remove Twitter's ads altogether, but they will prevent Twitter from collecting external data to modify which ads users receive.

And because Twitter supports Do Not Track (DNT), Twitter will not receive browser-related information from its ad partners for tailoring ads if users have DNT enabled in their browsers (Safari, Internet Explorer 9, Chrome, and Firefox.)


Previous
Next
Samsung Buys TV DVR Start-up Boxee        All News        ICANN Approves Registry Agreement For New gTLDs
Yahoo Buys Email Management app Xobni     General Computing News      ICANN Approves Registry Agreement For New gTLDs

Get RSS feed Easy Print E-Mail this Message

Related News
Twitter Launches Periscope Live Video Streaming App
IBM Delivers Cloud Data Services with Twitter Built-In
Twitter To Offer More User Safety Features
Content Removal Requests To Twitter Increased
Twitter Reports Strong Revenue But User Growth Slows
Tweers may Be Returning to Google Search
Twitter To Offer Ads To Outside Websites
Twitter Gets Group Messaging and Video Recording
Twitter To Show You Tweets That You Have Missed
Twitter Buys Indian Start-up ZipDial
Twitter Lets You Easier Flag Abusive Tweets
Twitter Tracks Apps Installed On Your Device, Introduces Offers

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2015 - All rights reserved -
Privacy policy - Contact Us .