Tuesday, May 31, 2016
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Patriot Announces 2TB Ignite SSD
ASUS Presents Zenvolution at Computex 2016
MediaTek Introduces Pump Express 3.0 Battery Charging Solution
New ARM Cortex-A73 Processor Drives Efficiency, Performance For Mobile Designs
Plextor To Showcase Its Gaming Grade SSDs at Computex 2016
Nvidia's GeForce GTX 1080 Launches Wordlwide
Corsair Bulldog PC Is Seeking A Place In Your Living Room
Samsung Galaxy C5 and C7 Released In China
Active Discussions
Which of these DVD media are the best, most durable?
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
Help make DVDInfoPro better with dvdinfomantis!!!
menu making
Optiarc AD-7260S review
cdrw trouble
 Home > News > General Computing > FTC's G...
Last 7 Days News : SU MO TU WE TH FR SA All News

Wednesday, June 26, 2013
FTC's Guidance To Web Search Firms Highlight The Need to Distinguish Between Ads and Search Results


In an effort to ensure that its guidance for online advertisers stays current with changes in digital media, the Federal Trade Commission's consumer protection staff sent letters to search engine companies to update guidance published in 2002 on distinguishing paid search results and other forms of advertising from natural search results.

The letters note that in recent years, paid search results have become less distinguishable as advertising, and the FTC is urging the search industry to make sure the distinction is clear.

According to both the FTC staff's original search engine guidance and the updated guidance, failing to clearly and prominently distinguish advertising from natural search results could be a deceptive practice. The updated guidance emphasizes the need for visual cues, labels, or other techniques to effectively distinguish advertisements, in order to avoid misleading consumers, and it makes recommendations for ensuring that disclosures commonly used to identify advertising are noticeable and understandable to consumers.

The letters note that the principles of the original guidance still apply, even as search and the business of search continue to evolve. The letters observe that social media, mobile apps, voice assistants on mobile devices, and specialized search results that are integrated into general search results offer consumers new ways of getting information. The guidance advises that regardless of the precise form that search takes now or in the future, paid search results and other forms of advertising should be clearly distinguishable from natural search results.

FTC has sent the updated guidance to the general-purpose search engines AOL, Ask.com, Bing, Blekko, DuckDuckGo, Google, and Yahoo, as well as 17 of the most heavily trafficked search engines that specialize in the areas of shopping, travel, and local business, and that display advertisements to consumers.


Previous
Next
Microsoft Windows Server 2012 R2 Preview Available for Download        All News        Biwin Introduces Half Slim H6201 Embedded SSD
Microsoft Windows Server 2012 R2 Preview Available for Download     General Computing News      Google's Rivals Seek Tough EU antitrust Action

Get RSS feed Easy Print E-Mail this Message

Related News
FCC And FTC Launch Inquiry into Mobile Device Security
FTC Charges Volkswagen Deceived Consumers with Its "Clean Diesel" Campaign
FTC To Probe Google Over Android: report
FTC Charges DIRECTV With Deceptively Advertising
Mobile Provider TracFone to Pay $40 Million to Settle FTC Charges
FTC Says Snapchat Deceived Consumers
FTC Revises Online Advertising Disclosure Guidelines
FTC Asks App Developers To Improve Privacy Disclosures
FTC Ends Monopoly Probe Against Google
Judge Approves FTC's $22.5-million Fine on Google
FTC Returns More Than $2 Million to Buyers of the "Google Money Tree" Work-at-Home Scam
Google Said to Pay $22.5 Million To Settle Privacy Charges With FTC

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2016 - All rights reserved -
Privacy policy - Contact Us .