Tuesday, August 30, 2016
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
WhatsApp Privacy Changes Raise EU Concern
Fitbit Unveils New Fitbit Charge 2 and Fitbit Flex Fitness Trackers
Kingston Releases New Entry-level DC400 Data Center SSD
Samsung to Reveal New Quantum Dot Curved Monitors At IFA 2016
Facebook 'Trending' To Rely Less On Humans
Apple Patches iOS Security Flaws Discovered In Spyware Targeting Activist
LG To Showcase Latest OLED TVs Compatible With HDR Technologies At IFA
NHK Join Forces With Panasonic And Sony To Win The 8K TV Race
Active Discussions
Which of these DVD media are the best, most durable?
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
Help make DVDInfoPro better with dvdinfomantis!!!
menu making
Optiarc AD-7260S review
cdrw trouble
 Home > News > General Computing > Faceboo...
Last 7 Days News : SU MO TU WE TH FR SA All News

Friday, June 07, 2013
Facebook Simplifies Its Advertising Scheme


In a bid to get marketers to spend more money, Facebook is simplifying the advertising options offered advertisers.

In the next six months, Facebook plans to streamline the number of ad units from 27 to fewer than half of that while mapping all of its ads to the business objectives marketers care about - be it in-store sales, online conversions, app installs, etc.

Facebook noticed that many of the ad units it has been providing accomplished the same goals, so the company is cutting out these redundancies. This includes removing the 'Questions product for Pages' because marketers can simply ask a question in a post and get answers in comments. It also means removing the online 'Offer product' because marketers have found that using a Page post link ad is a more effective way to drive people to deals on their websites. These changes will be made next month.

Previously, to get the best social context available, advertisers had to purchase sponsored stories in addition to ads. In the future, for example, when an advertiser creates a Page post photo ad, Facebook will automatically add social context to boost performance and eliminate the extra step of creating sponsored stories. These changes will happen in the fall.

Facebook also plans to make ad units look more consistent. This will reduce the number of ad formats and make the ad creation process much simpler for advertisers who run multiple campaigns or want to test which ad creative performs the best. These changes will start happening in late June.

Facebook had nearly $4.3 billion in advertising revenue in 2012, but since it went public, it has faced persistent doubts whether it can significantly grow its advertising business.


Previous
Next
Microsoft Brings Bing Translator App To Windows 8        All News        Yahoo, Apple, Google, Microsoft And Apple Deny Granting Government Access to Their Servers
Microsoft Brings Bing Translator App To Windows 8     General Computing News      Yahoo, Apple, Google, Microsoft And Apple Deny Granting Government Access to Their Servers

Get RSS feed Easy Print E-Mail this Message

Related News
Facebook 'Trending' To Rely Less On Humans
Facebook To Use Personal Data From WhatsApp To Bring You Personalized Ads
Facebook Ads To Bypass Ad Blocking
Facebook News Feed Algorithm to Punish Click-Bait Posts
Facebook To Let Companies Sell Through Their Pages
Facebook Reports Sharp Ad Sales Growth
Facebook's Aquila Maiden Flight Is A Reality
Facebook's Messenger Hits 1 billion Users
Messenger Starts Testing Encryption With Secret Conversations
IRS Probes Facebook
Facebook Tries To Explain The Algorithm Behind News
Facebook To Add Media Content, Celebrity News For Live Srervice: WSJ

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2016 - All rights reserved -
Privacy policy - Contact Us .