Tuesday, December 01, 2015
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
PRIV by BlackBerry Gets Its First Update
IDC Sees Transition To Detachable Tablets
Patriot Introduces 128GB Compact USB Flash Drives
AMD Launches the Low Profile FirePro W4300 Graphics Card for CAD
Seagate And Newisys Demonstrate Flash Storage Architecture Capable Of 1TB/s
New Tracking Technology Visualizes Wireless Signals
Adobe Falsh Becomes Adobe Animate CC
Samsung Galaxy Game Tuner App Will Save Battery Resources During Gaming
Active Discussions
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
How to burn a backup copy of The Frozen Throne
Help make DVDInfoPro better with dvdinfomantis!!!
Copied dvd's say blank in computer only
menu making
Optiarc AD-7260S review
 Home > News > General Computing > Faceboo...
Last 7 Days News : SU MO TU WE TH FR SA All News

Friday, June 07, 2013
Facebook Simplifies Its Advertising Scheme

In a bid to get marketers to spend more money, Facebook is simplifying the advertising options offered advertisers.

In the next six months, Facebook plans to streamline the number of ad units from 27 to fewer than half of that while mapping all of its ads to the business objectives marketers care about - be it in-store sales, online conversions, app installs, etc.

Facebook noticed that many of the ad units it has been providing accomplished the same goals, so the company is cutting out these redundancies. This includes removing the 'Questions product for Pages' because marketers can simply ask a question in a post and get answers in comments. It also means removing the online 'Offer product' because marketers have found that using a Page post link ad is a more effective way to drive people to deals on their websites. These changes will be made next month.

Previously, to get the best social context available, advertisers had to purchase sponsored stories in addition to ads. In the future, for example, when an advertiser creates a Page post photo ad, Facebook will automatically add social context to boost performance and eliminate the extra step of creating sponsored stories. These changes will happen in the fall.

Facebook also plans to make ad units look more consistent. This will reduce the number of ad formats and make the ad creation process much simpler for advertisers who run multiple campaigns or want to test which ad creative performs the best. These changes will start happening in late June.

Facebook had nearly $4.3 billion in advertising revenue in 2012, but since it went public, it has faced persistent doubts whether it can significantly grow its advertising business.

Microsoft Brings Bing Translator App To Windows 8        All News        Yahoo, Apple, Google, Microsoft And Apple Deny Granting Government Access to Their Servers
Microsoft Brings Bing Translator App To Windows 8     General Computing News      Yahoo, Apple, Google, Microsoft And Apple Deny Granting Government Access to Their Servers

Get RSS feed Easy Print E-Mail this Message

Related News
Facebook Makes Sure You See Less Info From Your Ex
Google Search To Display Facebook Content
Facebook App To Support Vanishing Messages
New Facebook Notify App Shows News to Smartphones
Belgian Court Blasts Facebook's Tracking Policy
Facebook Music Stories To Include Leading Music Services
Ads Keep Facebook's Revenue High
Facebook Reports Progress In Artificial Intelligence Research
Facebook To Change 'Real Names' Policy
Facebook Says Latest iOS App Won't Drain Your Battery
Facebook Makes All Posts Searchable
Facebook to Test Emoji Icons

Most Popular News
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2015 - All rights reserved -
Privacy policy - Contact Us .