Tuesday, September 02, 2014
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Apple's iCloud Could Have Allowed Celebrity Nude-Photo Leak
Google To Launch New Budget Phone In India
Asus ZenWatch To Have Voice Control Features
Miraisens Showcases Touchable 3D Tech
Nintendo's Figurines Coming Later This Year
ASUS and G.Skill Take Overclocking Records
Korean Researchers Advance Synthesis Process for Graphene Quantum Dots
LG Display Opens LCD Panel Plant in China
Active Discussions
help questions structure DVDR
Made video, won't play back easily
Questions durability monitor LCD
Questions fungus CD/DVD Media, Some expert engineer in optical media can help me?
CD, DVD and Blu-ray burning for Android in development
IBM supercharges Power servers with graphics chips
Werner Vogels: four cloud computing trends for 2014
Video editing software.
 Home > News > General Computing > Yahoo A...
Last 7 Days News : SU MO TU WE TH FR SA All News

Monday, May 20, 2013
Yahoo Acquires Tumblr


Yahoo and Tumblr announced today confirmed previous reports that they have reached a definitive agreement for Yahoo to acquire Tumblr.

According to the agreement, Tumblr will be independently operated as a separate business. David Karp will remain CEO. The product, service and brand will continue to be defined and developed separately with the same Tumblr irreverence, wit, and commitment to empower creators.

With more than 300 million monthly unique visitors and 120,000 signups every day, Tumblr is one of the fastest-growing media networks in the world. On mobile, more than half of Tumblr?s users are using the mobile app and do an average of 7 sessions per day. Its popularity and engagement among creators, curators and audiences of all ages brings a significant new community of users to the Yahoo network. The combination of Tumblr+Yahoo! is expected to grow Yahoo?s audience by 50 percent to more than a billion monthly visitors, and to grow traffic by approximately 20 percent.

The deal offers opportunities for both companies. Tumblr can deploy Yahoo?s personalization technology and search infrastructure to help its users discover creators, bloggers, and content they?ll love. In turn, Tumblr brings 50 billion blog posts (and 75 million more arriving each day) to Yahoo?s media network and search. The two companies will also work together to create advertising opportunities.

Total consideration is approximately $1.1 billion, substantially all of which is payable in cash.

"Tumblr is redefining creative expression online," said Yahoo CEO Marissa Mayer. "On many levels, Tumblr and Yahoo couldn?t be more different, but, at the same time, they couldn?t be more complementary. Yahoo is the Internet?s original media network. Tumblr is the Internet?s fastest-growing media frenzy. Both companies are homes for brands - established and emerging. And, fundamentally, Tumblr and Yahoo! are both all about users, design, and finding surprise and inspiration amidst the everyday."

The transaction, which is subject to customary closing conditions, is expected to close in the second half of the year.

With the acquisition of Tumblr, no wonder Yahoo is looking for a way to bolster its ad platform, and Tumblr could be the perfect target as it offers a very large and young audience.

Yahoo's ad platform is not making as much as Yahoo would expect. Accordig to the company's first-quarter earnings, the web giant's display ads fell from $511 million in 2012 to $455 million in the same quarter a year later.


Previous
Next
Jolla Introduces First Sailfish-based Smartphone        All News        PCMark 8 Benchmark Announced
Amazon Web Services Achieves FedRAMP Compliance for AWS GovCloud and All U.S. Regions     General Computing News      Samsung, LG To Showcase Their Latest Display Technologies At SID

Get RSS feed Easy Print E-Mail this Message

Related News
Yahoo, Google To Encrypt Web Mail
Yahoo, ComScore To Jointly Offer Online ad Measurements
Yahoo to Buy Flurry to Strengthen Mobile Products
Yahoo 2Q Revenue Fall
Yahoo To Stream Concerts For Free
Yahoo Offers Workforce Diversity Data
Yahoo Buys Mobile Messaging App Blink
Yahoo Disables Do Not Track Settings
Yahoo Unveils New Video and Digital Content Programming
Yahoo Set To Enter Into Original TV Programming: report
Yahoo To Encrypt Internal Traffic, Services
Yahoo Search To Feature Yelp's Reviews

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2014 - All rights reserved -
Privacy policy - Contact Us .