Friday, December 09, 2016
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Samsung SDI to Supply Batteries To Lucid Motors
Samsung To Design And Make Chips For Tesla Cars
Google Opens its Digital Assistant to Developers
BlackBerry Unveils BlackBerry Secure For IoT Mobile Security
ARM Physical IP for TSMC 7nm Process Technology Now Available
HTC Launches Vive Studios, Debuts "Arcade Saga" Title
Radeon Software Crimson ReLive Edition Brings Support For Chill, Along With New Features
Microsoft Unveils Windows 10 for Qualcomm Chips, "Project Evo" PCs For Mixed Reality And Gaming
Active Discussions
Which of these DVD media are the best, most durable?
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
Help make DVDInfoPro better with dvdinfomantis!!!
menu making
Optiarc AD-7260S review
cdrw trouble
 Home > News > General Computing > Microso...
Last 7 Days News : SU MO TU WE TH FR SA All News

Wednesday, May 15, 2013
Microsoft To Promote New 'Star Trek Into Darkness' Film


A new Star Trek app for Windows 8 and Windows Phone kicked off a cross-company partnership to promote "Star Trek Into Darkness," the new film from Paramount Pictures.

Microsoft and Paramount will materialize the new Star Trek movie-themed content across Microsoft's consumer products and services leading up the May 16 release of the new movie.

Virtually every Microsoft consumer brand ? Windows, Windows Phone, Xbox, Xbox LIVE, MSN, Bing and Microsoft Stores is coming together to help celebrate the release of the film, says Jen Buckmaster, senior marketing manager at Microsoft?s Lifestyle Marketing Group.

The partnership officially jumped into warp drive earlier this month with the release of a Star Trek app for Windows Phone and Windows 8. The app will enable fans to purchase tickets via Fandango for the movie?s advance screening in IMAX on May 15, one day before the official theatrical release. Fans can also get news about the film, perform missions as a member of Starfleet Academy, enter sweepstakes and watch exclusive behind-the-scenes videos.

Star Trek will continue to materialize across Microsoft?s products in the days leading up to the film?s debut. Microsoft today added Klingon to the list of supported languages on the Bing Translator. Paramount connected Bing's developers with CBS (long-term stewards of all-things Star Trek), and in turn, the professor who created the fictional Klingon language. They worked to feed enough Klingon root words into the program to be able to translate just about any phrase. Plus, Bing will have a special homage to the Star Trek franchise on its home page to celebrate the new film, along with a few surprises up its sleeve if you enter the right phrase into the search engine.

Xbox SmartGlass will also provide a second screen experience that gives people access to behind-the-scenes footage from the 2009 film when they watch the movie on Xbox Video on their Xbox 360. It will also provide "Star Trek Into Darkness" exclusive trailers, videos and special promotional offers.

"Star Trek: The Video Game" is available for Xbox 360 and Windows PCs now.

The experience also extends beyond the screen. Actors from the new film will beam into Microsoft Store locations in Toronto, San Francisco, Seattle and Los Angeles leading up to the premiere, handing out tickets to advance screenings.


Previous
Next
Android, Samsung Keep Their Smartphone Lead        All News        LG, VMware and Verizon Wireless Enable Secure Virtual Mobile Experience on Optimus Vu
Google Launches All Access Music Service, Updated Maps, New Android-based Samsung Galaxy S4 at Google I/O     General Computing News      Google To Take On Spotify With Music Subscription Service: Report

Get RSS feed Easy Print E-Mail this Message

Related News
European Commission Approves Acquisition of LinkedIn by Microsoft, Subject to Conditions
Microsoft Is Careful With New Chatbot Zo, Now Available For Testing
Microsoft Offers Grants to Organizations Working to Improve Affordable Internet Access
Microsoft Wants To Bring Something Different in The Smartphone Market
Microsoft's Solitaire Game Now Available On iOS And Android
Microsoft Joins The Linux Foundation, Google Embraces The .NET community
Microsoft Buys 237 Additional Megawatts of Wind Energy
Microsoft Introduces Chat-based Workspace in Office 365
Microsoft Identifies Russia-linked Hackers Exploiting Windows Flaw
Microsoft Researchers Reach Human Parity in Conversational Speech Recognition
Microsoft Cloud Strength Highlights First Quarter Results
Microsoft's Cloud Investments In Europe Hits $3 billion

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2016 - All rights reserved -
Privacy policy - Contact Us .