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Tuesday, April 23, 2013
AMD Targets Embedded Markets with New Embedded G-Series System-on-Chip


AMD today announced the new AMD Embedded G-Series System-on-Chip (SOC) platform, a single-chip solution based on the AMD next-generation "Jaguar" CPU architecture and AMD Radeon 8000 Series graphics.

The company also unveiled plans to eventually release SOCs with both x86 and ARM cores, in the following years.

AMD claims that its new Embedded G-Series SOC platform is offering up to 113 percent improved CPU performance compared to the prior generation AMD Embedded G-Series APU, and up to a 125 percent advantage compared to the Intel Atom when running multiple industry-standard compute intensive benchmarks. For embedded applications, the new platform also includes support for DirectX 11.1, OpenGL 4.2x and OpenCL 1.22 that enables parallel processing and high-performance graphics processing, yielding up to a 20 percent graphics improvement over the previous AMD Embedded G-Series APU and greater than 5x advantage over Intel Atom when running multiple industry-standard graphics-intensive benchmarks.

"We have built a treasure trove of industry-leading IP in processors, graphics and multimedia along with the infrastructure to combine these building blocks into unsurpassed embedded SOC solutions," said Arun Iyengar, vice president and general manager, AMD Embedded Solutions. "With a 33 percent smaller footprint, low power consumption and exceptional performance, the new AMD Embedded G-Series SOC sets the bar for content-rich multimedia and traditional workload processing that is ideal for a broad variety of embedded applications."

The first AMD G-series SoC includes a quad-core x86 processor based on the "Jaguar" 64-bit core, the Radeon 8000 graphics processor and an I/O hub that covers such I/O links as SATA, USB 2.0., DisplayPort and PCIe Generation 2. The 28nm chip also includes 2MB of shared memory in L2 cache.

The processor family offers great performance per watt in the low-power x86-compatible product category with 9W - 25W options. It includes enterprise-class Error-Correction Code (ECC) memory support, dual and quad-core variants and industrial temperature range of -40C to +85C.

The discrete-class graphics integrated into the AMD Embedded G-Series SOC power applications that previously required a separate graphics processor, while the addition of new CPU architecture for the Embedded G-Series SOC platform allows deeply embedded or "headless" systems, which are used in environments without a screen, monitor or input device and do not require a graphics solution.

The AMD Embedded G-Series SOC supports Windows Embedded 8 and Linux, and is designed for myriad embedded applications including industrial control and automation, digital signage, electronic gaming systems, SMB storage, IP-TV, medical and network appliances, set-top boxes and more. AMD will ship the AMD G-Series SOC platform with general availability in the second quarter of 2013.

Models available at launch include:

- GX-420CA SOC with AMD Radeon HD 8400E Graphics, Quad-core, 25W TDP, CPU freq. 2.0GHz, GPU freq. 600MHz
- GX-415GA SOC with AMD Radeon HD 8330E Graphics, Quad-core, 15W TDP, CPU freq. 1.50GHz, GPU freq. 500MHz
- GX-217GA SOC with AMD Radeon HD 8280E Graphics, Dual-core, 15W TDP, CPU freq. 1.65GHz, GPU freq. 450MHz
- GX-210HA SOC with AMD Radeon? HD 8210E Graphics, Dual-core, 9W TDP, CPU freq. 1.0GHz, GPU freq. 300MHz
- GX-416RA SOC Quad-Core, 15W, CPU Freq. 1.6GHz, No GPU

Pricing ranges from $49 - $72 for the SKUs.

Developers working with the AMD Embedded G-Series SOC can implement remote management, virtualization and security capabilities to help reduce deployment costs of their AMD Embedded G-Series SOC-based platform through AMD DAS 1.0 featuring DASH 1.1; AMD Virtualization technology and Trusted Platform Module (TPM) 1.2 support.

AMD also today outlined a key part its turnaround strategy for the next three years. By 2016, the company plans to make as much as half of its money from processors deigned for games consoles and ultra low-power processors for tablets.

The company also revealed that it may license future mobile-class processors from ARM. AMD's first ARM-based system-on-chip is expected to be called the G-Series A and will be designed for the "embedded" market, although AMD has not yet confirmed that. This line of products could allow AMD to compete in the sub 3-watt market.

If AMD can preserve a graphics advantage while using ARM designs to push even further into true mobile territory, it could steal some business off Intel .

AMD has already partnered with ARM for data center and security technology.



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