Tuesday, August 22, 2017
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Micron Expands its NVDIMM-N Portfolio
Verizon Raises Prices, Limits Video Quality on Unlimited Plans
Google Introduces Chrome Enterprise
Toshiba Launches 8TB X300 Desktop HDD, Western Digital Introduces New 20TB My Book Duo System
Microsoft Talks About Next Xbox 'Scorpio' SoC
HP Announces new OMEN X Laptop
LG to Bring New Gaming Monitors to IFA
gamescom 2017: Lenovo Announces New Legion Gaming Towers
Active Discussions
Which of these DVD media are the best, most durable?
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
Help make DVDInfoPro better with dvdinfomantis!!!
menu making
Optiarc AD-7260S review
cdrw trouble
 Home > News > General Computing > Twitter...
Last 7 Days News : SU MO TU WE TH FR SA All News

Wednesday, April 17, 2013
Twitter Introduces Keyword Targeting in Timelines


Twitter on Wednesday unveiled a new tool that allows marketers to disseminate targeted messages based on the content of users' tweets.

Until now, Twitter has been able to decipher a user's interests largely by analyzing the list of accounts he or she follows, otherwise known as the "interest graph."

The new tool allows marketers using Twitter to delve into the content of a user's tweets to show the most relevant ads. Available today in all languages and markets where Twitter Ads are supported is keyword targeting in timelines.

Available in the full Twitter Ads UI and through the Ads API, this new feature enables advertisers to reach users based on the keywords in their recent Tweets and the Tweets with which users recently engaged. This is an important new capability - especially for those advertisers looking for signals of intent - because it lets marketers reach users at the right moment, in the right context.

For example: let's say a user tweets about enjoying the latest album from their favorite band, and it so happens that band is due to play a concert at a local venue. That venue could now run a geotargeted campaign using keywords for that band with a Tweet containing a link to buy the tickets. That way, the user who tweeted about the new album may soon see that Promoted Tweet in their timeline letting them know tickets are for sale in their area.

Twitter said that users would not see any difference in their use of Twitter - ads will not be shown more frequently in timelines, and users can still dismiss Promoted Tweets they don't find relevant.

The push to refine its advertising products comes as Twitter prepares for an IPO as early as 2014.

Google's search ad technology has proved effective because it shows relevant ads based on precisely what a user has searched for.

Facebook also shows ads based on what a user has "liked," among many other signals.


Previous
Next
Pantech Introduces New Vega IRON Smartphone With Thinner Bezel        All News        Google Upgrades Mobile Search
Google To Fiber Service to Provo, Utah     General Computing News      Intel Accelerates Data Center Networks

Get RSS feed Easy Print E-Mail this Message

Related News
Twitter Struggles to Attract New Users
Twitter Lets you Mute Notifications From Unknown Accounts
Facebook, Microsoft, Twitter and YouTube Team Up To Counter Terrorism
Twitter Makes Changes to its Website, Mobile Apps
Twitter's Privacy Update Means You Are Officially Tracked
Twitter's Revenue Drops Despite User Growth
U.S. Government Withdraws Demand to Unmask Anti-Trump Account on Twitter
Twitter Releases 'Lite' Version For Emerging Markets
The European Commission Ask Social Media Companies To Comply With EU Consumer Rules
Twitter To Use Algorithms to Tackle Abusive Content
Twitter Pace of Growth Slows
Twitter To Filter Abusive Tweets

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2017 - All rights reserved -
Privacy policy - Contact Us .