Wednesday, October 22, 2014
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
LG Display Reports Strong Third Quarter 2014 Results
Moto 360 Android Wear Updated
Canon Announces the Second-Generation EOS C100 Mark II Digital Video Camera
G.Skill Introduces The Phoenix Blade 480GB PCIe SSD
Microsoft Is Rolling Out First New Windows 10 Preview Build
Yahoo Reports High Revenue and Profit
New Samsung Galaxy S5 'Plus' Released With Faster Processor
Google, Facebook And Comcast Spend The Most On Lobbying
Active Discussions
Copied dvd's say blank in computer only
How to generate lots of different CDs quickly
Yamaha CRW-F1UX
help questions structure DVDR
Made video, won't play back easily
Questions durability monitor LCD
Questions fungus CD/DVD Media, Some expert engineer in optical media can help me?
CD, DVD and Blu-ray burning for Android in development
 Home > News > General Computing > Twitter...
Last 7 Days News : SU MO TU WE TH FR SA All News

Wednesday, March 27, 2013
Twitter Ad Revenue Up After Strong Mobile Showing


eMarketer has raised its forecast for advertising spending on Twitter for 2013 and 2014, estimating the company will earn $582.8 million in global ad revenue in 2013 before nearing $1 billion next year.

According to the new forecast, more than half of Twitter's ad revenues?about 53%?will come from mobile advertising this year, up from virtually no ad revenue from mobile in 2011.

Advertising on mobile devices will be where Twitter sees the most incremental growth over the next two years. By 2015, Twitter is expected to pull in $1.33 billion in worldwide ad revenue, more than 60% of which will come from mobile advertising.

The upward revision comes as advertisers have shown more interest in spending money on mobile advertisements on Twitter, and as recent audience figures from multiple research sources analyzed by eMarketer have suggested Twitter's reach is improving.

The research firm believes Twitter has ultimately benefited from the increased focus on mobile by competitors like Google and Facebook, which have both expanded their own mobile ad offerings and worked to convince advertisers to shift dollars to mobile devices. The launch of the Ads API will also contribute to incremental growth for Twitter this year, though eMarketer had already built that product into its December forecast for mobile ad revenues.

Twitter also continues to benefit from what has been termed the "native" nature of its ad products, whose integration with the core user experience of the platform allows the company to deliver similar ads seamlessly across multiple devices at high volume. It also means the company has been able to build its mobile advertising business quickly.

eMarketer estimates Twitter will earn $308.9 million in mobile ad revenue in 2013?which is more than the company earned in total, from any ad type, in 2012, when it made $138.4 million from mobile ads.

The bulk of Twitter's ad revenue is expected to continue to come from the US?about 83% this year, down from 90% in 2012. By 2015, Twitter?s continued expansion of foreign sales operations is expected to help non-US ad revenue reach $319 million, up from just under $100 million this year.


Previous
Next
Mozilla Brings Gaming Into The Browser        All News        EA Teases With 'Battlefield 4'
Panasonic to Delist from NYSE And Terminate Registration with the SEC     General Computing News      Spamhaus Reports Huge Cyberattack

Get RSS feed Easy Print E-Mail this Message

Related News
Tweets To Feature Audio
Bank Lets Customers 'Tweet' Money to One Another
Twitter Takes FBI, DOJ To Court
Twitter Invests $10 million On MIT Project Related To Social Data Analysis
Twitter Starts Testing Buy Button
Twitter Unveils Video Ads
Twitter Says Its User base Increased
Sunday's World Cup Final Broke Social Media Records
"Buy Now" Button Appears In Tweets
Facebook,Twitter To Offer World Cup Apps
Twitter Eyes Online Music Firm SoundCloud: report
Twitter Posts 1Q Loss, Slow User Growth

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2014 - All rights reserved -
Privacy policy - Contact Us .