Monday, August 29, 2016
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Facebook 'Trending' To Rely Less On Humans
Apple Patches iOS Security Flaws Discovered In Spyware Targeting Activist
LG To Showcase Latest OLED TVs Compatible With HDR Technologies At IFA
NHK Join Forces With Panasonic And Sony To Win The 8K TV Race
Intel Introduces New 3D NAND SSDs
Facebook To Use Personal Data From WhatsApp To Bring You Personalized Ads
Amazon Introduces Car Research Portal
Google Uses Artificial Intelligence To Compress Images
Active Discussions
Which of these DVD media are the best, most durable?
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
Help make DVDInfoPro better with dvdinfomantis!!!
menu making
Optiarc AD-7260S review
cdrw trouble
 Home > News > General Computing > Apple L...
Last 7 Days News : SU MO TU WE TH FR SA All News

Friday, March 22, 2013
Apple Leads The Cloud Storage Market, Droppbox Follows


Apple is dominating the cloud storage wars, followed by Dropbox, Amazon and Google according to a Strategy Analytics survey.

In a recent study of almost 2,300 connected Americans, Strategy Analytics found that 27% have used Apple's iCloud followed by 17% for Dropbox, 15% for Amazon Cloud Drive and 10% for Google Play.

Usage of cloud storage is heavily skewed towards younger people, in particular 20-24 year olds, whilst Apple's service is the only one with more female than male users. Amongst the big four, Google's is the one most heavily skewed towards males.

Cloud storage is overwhelmingly dominated by music; around 90% of Apple, Amazon and Google's cloud users store music. Even Dropbox - which has no associated content ecosystem - sees around 45% of its users storing music files. Dropbox's recent acquisition of Audiogalaxy will add a much needed native music player to the platform in the coming months.

Strategy Analytics found that, the big four cloud storage services aside, recognition of other brands was uniformly low. Furthermore 55% of connected Americans have never used a cloud storage service - although, amongst consumers who have used one, one third (33%) had done so in the last week.

"There needs to be considerable investment in evangelizing these services to a potentially willing yet largely oblivious audience," suggests Ed Barton, Strategy Analytics' Director of Digital Media. "Given the size of bet Hollywood is making with Ultraviolet, this will be essential to their success given a crowded market and widespread apathy. However, more fundamental questions remain - is the use of more than one cloud service going to be too much for consumers to handle and will consolidation in such a fragmented market become inevitable?"

Barton concludes, "Although cloud storage is fast becoming a key pillar of digital platform strategies for the world's leading device manufacturers and digital content distributors, there's still a lot of work to do in educating consumers - particularly those over 45. With over half of consumers yet to use any consumer cloud based service, 2013 predictions for the 'year of the cloud' seem unrealistic. However given the market influence of the leading players pushing the concept, in particular Apple, Amazon, Google and Ultraviolet, I won't be surprised to see mainstream adoption and usage spike within the next two to three years in the key US market."


Previous
Next
Apple Shares Bounce on Rumored iPhone 5S        All News        EU May Initiate Antitrust Probe Against Apple
Toshiba Develops Low Power Operating System for Many-Core LSI     General Computing News      EU May Initiate Antitrust Probe Against Apple

Get RSS feed Easy Print E-Mail this Message

Related News
AT&T and IBM Team to Bring Internet of Things Capabilities to Developers on IBM Cloud
Dropbox Adds Document Scanning, Creation Tools
Samsung to Buy Joyent to Expand Cloud Services
Google Opens Machine Learning Tools To Cloud Customers
Microsoft To Donate $1 billion in Cloud Computing Resources
Dropbox Kills Carousel and Mailbox
Dell And Microsoft Introduce Hybrid Cloud Syste
GE Unveils Cloud Service For Industrial Use
Google Cloud Storage Nearline Offers 6PB Of Free Cloud Storage
IBM and Box Partner to Transform Work in the Cloud
Oracle Extends Enterprise Cloud Portfolio
Google Opens Its BigTable Technology To The Public

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2016 - All rights reserved -
Privacy policy - Contact Us .