Monday, March 02, 2015
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Crafted from Metal and Glass, Samsung Galaxy S6 and Galaxy S6 Edge Are Here
MWC: SanDisk Introduces New Mobile Flash Drives, iNAND 7132 Storage Solution And 200GB microSDXC Card
MWC: New Tablets By Lenovo
Firefox OS Expands with More Partners, Devices
MWC: MediaTek Releases SoCs For Smartphones And Tablets
HP Introduces The Spectre x360 Convertible PC
Acer Unveils Windows Phone 10-ready smartphone At MWC
New ZTE Grand S3 Smartphone Offers EyeVerify Authentication
Active Discussions
Need serious help!!!!
burning
nvidia 6200 review
Hello
Burning Multimedia in track 0
I'm lazy. Please help.
sanyo e6 camera
need help on some cd burning...
 Home > News > General Computing > Faceboo...
Last 7 Days News : SU MO TU WE TH FR SA All News

Friday, March 01, 2013
Facebook to Buy Atlas Ad Technology Platform From Microsoft


Facebook said on Thursday it had agreed to buy the Atlas Advertiser Suite from Microsoft -- a technology that measures the effectiveness of ads running on websites.

The Atlas platform offers ad campaign management and measurement tools for marketers and agencies.

Facebook says the new platform would give marketers and agencies a holistic view of the performance of each ad campaign, helping them offer the right messages in front of the right people at the right time.

Many marketers thatadvertise on Facebook today already use Atlas, since the platform has been approved by Facebook for measurement since June.

Facebook plans to improve Atlas' capabilities by investing in scaling its back-end measurement systems and enhancing its current suite of advertiser tools on desktop and mobile. The company will also work to improve the user interface and functionality with the goal of making Atlas the most effective ad serving, management and measurement platform in the industry.

Atlas is based in Seattle and the team will continue to operate from there, Facebook said.

The move would help Facebook in its fight with Google for online advertising revenue. Google leads the $15 billion U.S. market for online display ads with 15.4 percent share, according to researcher eMarketer, followed by Facebook with 14.4 percent.


Previous
Next
Google To Accelerate The Internet With New Compression Algorithm        All News        Samsung Launches Virtual Wallet App
Google To Accelerate The Internet With New Compression Algorithm     General Computing News      Yammer Adds Translation Functions

Get RSS feed Easy Print E-Mail this Message

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2015 - All rights reserved -
Privacy policy - Contact Us .