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Tuesday, January 29, 2013
Canon Introduces Three New PowerShot Digital Cameras


Canon today announced the addition of three stylish, PowerShot Digital Cameras: the PowerShot ELPH 330 HS, ELPH 115 IS and A2500.

The new cameras feature such as Canon's Smart AUTO, enabling even novice users to get optimal camera performance automatically. Smart AUTO allows the cameras to detect up to 58 scenes for the PowerShot ELPH 330 HS digital camera and up to 32 scenes for the PowerShot ELPH 115 IS digital camera and PowerShot A2500 digital camera. All three models also feature ECO Mode, a new method that manages power consumption and extends battery life by approximately 30 percent.

The PowerShot ELPH 330 HS digital camera builds upon the success of the PowerShot line with built-in wireless capabilities share images captured with a 10x optical zoom lens and 12.1-megapixel High-Sensitivity CMOS image sensor. After an initial one-time set-up, the camera can connect to both iOS or Android smartphones and tablets for sharing. Users launch Canon's free CameraWindow application, available on both the iOS and Android operating systems to wirelessly transfer photos and videos from the camera to their device.

Users can also instantly upload images wirelessly from the camera to Canon iMAGE GATEWAY, and automatically upload them to a computer remotely. Photos can also be printed wirelessly using Wireless PictBridge on select Canon wireless inkjet printers.

The PowerShot ELPH 330 HS digital camera provides a 10x optical zoom lens taking images from 24mm wide, up to 240mm at the telephoto end, able to capture that group shot, or zoom in for a dynamic close-up. The camera's 12.1-megapixel High-Sensitivity CMOS image sensor and DIGIC 5 image processor combine and deliver on Canon's HS SYSTEM helping ensure detail is captured even in dark or shadowed areas at a maximum ISO speed of up to 6400. At the touch of a dedicated movie-record button, the PowerShot ELPH 330 HS digital camera shoots 1080p Full HD video and includes a built-in stereo microphone. The camera's new Hybrid AUTO mode utilizes a combination of Smart AUTO and Intelligent IS to create a steady HD video clip (up to approximately 4 seconds) in Movie Digest mode every time you shoot a still image. The camera also features both High Speed AF for fast focusing speed and High-Speed Burst for continuous capture at up to 6.2 frames per second.

Expected to hit store shelves in March, the PowerShot ELPH 330 HS digital camera will be available in three colors: black, silver and pink for an estimated retail price of $229.99.

The new pocket-able PowerShot ELPH 115 IS digital camera features an 8x optical zoom lens (28-224mm), which provides a focal range to capture most any situation. The PowerShot ELPH 115 IS digital camera includes a 16-megapixel image sensor and DIGIC 4 image processor. The camera provides Canon's Smart AUTO mode, HD video recording with sound and Intelligent IS system technology, matching the lens movement with one of six stabilization modes for smooth video and sharp still images.

With anticipated in-store availability in March, the PowerShot ELPH 115 IS digital camera will available in four colors: blue, silver, black and pink at an estimated retail price of $169.99.

Rounding out Canon's new PowerShot lineup is the PowerShot A2500 digital camera, which includes a 16-megapixel image sensor and DIGIC 4 Image Processor, as well as a 28mm wide-angle lens with 5x optical zoom that can extend out to 140mm at the telephoto end. The camera also features Canon's Smart AUTO mode and can capture video, recording HD through a dedicated movie button. Canon's Digital IS reduces the effect of camera shake and subject movement. For those photographers looking to be a little more creative, the camera also features various Scene Modes such as Fisheye Effect, Toy Camera Effect and Monochrome to help provide additional creative freedom when capturing your photos.

Expected for sale in April, the PowerShot A2500 digital camera will be available in silver, red and black for an estimated retail price of $129.99.


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