South Korean consumer device makers Samsung Electronics and LG Electronics unveiled curved, super-thin televisions on Tuesday.

The OLED panels use an organic chemical compound as a key material which emits light in response to an electric current.

Both Samsung and its rival LG this year advanced their OLED technologies with a curved panel, which allows the distance between the user and TV screen to be the same from any angle.

LG's full CINEMA 3D EA9800 OLED TV model is featuring proprietary WRGB technology and its thin display features a curved design. With a gentle inward flex, the entire screen surface is equidistant from the viewer's eyes, removing the problem of screen-edge visual distortion and detail loss. Availability and pricing were not announced.

LG's Four-Color Pixel (WRGB) system features a white sub-pixel, which works in conjunction with the conventional RGB setup to create the color output. A built-in Color Refiner delivers even greater tonal enhancement. The 55-inch OLED TV also offers an infinite contrast ratio, which maintains optimal contrast levels regardless of ambient brightness or viewing angle. LG's High Dynamic Range (HDR) algorithm has been also incorporated to ensure contrast ratio consistency and maximum color separation.



Carbon Fiber-Reinforced Plastic (CFRP) has been implemented to further reduce unit weight and add additional strength to the curved screen.

Meanwhile, CINEMA SCREEN Design elements result in a narrow screen bezel which is practically invisible to the naked eye. For installation versatility, the new model also ships with an easy-to-mount wall bracket that allows a single person to complete the entire installation.

Additionally, Smart Touch Control results in a more attractive appearance. Located below the screen, the sliding touch key provides the user with an elegant way to control the OLED TVs basic functions, such as changing channels and volume, and powering on or off.

Samsung?s Curved OLED TV provides depth to the content displayed for a more life-like viewing experience. Additionally, it offers the 'panorama' effect, which is currently not possible with conventional flat-panel TVs. When watching captivating content such as vast landscapes and scenes from nature on the Curved OLED TV, they will feel like they are surrounded by the scenery.



Samsung has optimized the picture quality of the Curved OLED TV to deliver a comfortable viewing experience, as the curved panel allows the distance between the user and TV screen to be the same from almost any angle.

Due to high production costs, OLED TV is expected to take a fraction of the global TV market for the next two to three years. LG is selling its 55-inch OLED model for $10,300 (11 million won).

At CES, Panasonic also unveiled a prototype of 56-inch OLED screen, only an inch bigger than ones unveiled by Samsung and LG at the CES on Tuesday.