Thursday, August 28, 2014
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
UMC To Partner With Fujitsu On Chip Production
Samsung, LG Introduce New Smartwatches
Sharp, Pioneer Dissolve Their Capital Alliance
Nero 2015 is Coming At IFA
LaCie Ships the 48 TB Thunderbolt 2 Storage Solution
ALCATEL ONETOUCH Launches New Affordable Smartphones
ZOTAC Debuts the ZBOX PI320 pico
Dropbox Now Offers 1TB Pro plan for 10 Dollars
Active Discussions
help questions structure DVDR
Made video, won't play back easily
Questions durability monitor LCD
Questions fungus CD/DVD Media, Some expert engineer in optical media can help me?
CD, DVD and Blu-ray burning for Android in development
IBM supercharges Power servers with graphics chips
Werner Vogels: four cloud computing trends for 2014
Video editing software.
 Home > News > General Computing > Nielsen...
Last 7 Days News : SU MO TU WE TH FR SA All News

Tuesday, December 18, 2012
Nielsen and Twitter Establish Social TV Rating


Nielsen, and Twitter today announced an agreement to create the "Nielsen Twitter TV Rating" for the US market, a metric that is based entirely on Twitter data.

Under this agreement, Nielsen and Twitter will deliver a syndicated-standard metric around the reach of the TV conversation on Twitter, slated for commercial availability at the start of the fall 2013 TV season.

TV viewers discuss TV on Twitter, creating a new dynamic between audiences and programming. The service's more than 140 million active users send one billion Tweets every two and a half days, the vast majority of which is public and conversational, making Twitter data a necessity in producing standardized metrics representing online and mobile conversations about television.

"As the experience of TV viewing continues to evolve, our TV partners have consistently asked for one common benchmark from which to measure the engagement of their programming," Chloe Sladden, Twitter's vice president of media, said in a post on the company blog on Monday. "This new metric is intended to answer that request, and to act as a complement and companion to the Nielsen TV rating."

The Nielsen Twitter TV Rating will serve to complement Nielsen's existing TV ratings, giving TV networks and advertisers the real-time metrics required to understand TV audience social activity.


Previous
Next
Apple Cannot Ban Infringing Samsung Phones: Judge        All News        Microsoft Introdces New Xbox SmartGlass Experiences For Sports Fans
INTERPOL and NEC Partner To Enhance Cyber Security     General Computing News      Hulu Had a Big 2012 With Revenue up to $695M; 3 Million Subscribers

Get RSS feed Easy Print E-Mail this Message

Related News
Twitter Unveils Video Ads
Twitter Says Its User base Increased
Sunday's World Cup Final Broke Social Media Records
"Buy Now" Button Appears In Tweets
Facebook,Twitter To Offer World Cup Apps
Twitter Eyes Online Music Firm SoundCloud: report
Twitter Posts 1Q Loss, Slow User Growth
Twitter Back Online In Turkey
Turkish Court Upholds Twitter Blockage
French Group Files Suit Against Social networks
Turkey Blocks Workaround For Twitter Access
Twitter Blocked in Turkey

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2014 - All rights reserved -
Privacy policy - Contact Us .