Microsoft's web Store for apps and games is now open in 37 new locations around the world.

The new markets are: Angola, Armenia, Bangladesh, Benin, Burkina Faso, Burundi, Cameroon, Chad, Congo (DRC), Dominican Republic, El Salvador, Guinea, Haiti, Honduras, Kenya, Liechtenstein, Madagascar, Malawi, Malaysia, Mali, Mozambique, Nicaragua, Niger, Pakistan, Paraguay, Rwanda, Senegal, Sierra Leone, Somalia, Tajikistan, Tanzania, Togo, Turkmenistan, Uganda, Yemen, Zambia, and Zimbabwe.

The web outlet complements the phone Store, which is now available in 191 markets worldwide.

Microsoft has recently made app shopping on WindowsPhone.com easier, with more accurate search results, new categories, and the addition of Collections - Microsoft's handpicked guides to the Store's best apps and games.

Today Microsoft has added to the shop universal search. Instead of having to go one place to find apps and another to search for how-to articles, you'll now see all these search results in one place.

The web Store also now has support for installing apps via SD card, which many Windows Phone 8 models support. This option can be useful when a cellular or Wi-Fi data connection isn't available.

Finally, an improved app reinstallation feature is now part of My Phone on the website. This feature comes in handy particularly if you lose a phone or upgrade to Windows Phone 8. As long as you use same Microsoft account, you?ll see a Reinstall option beside each of the apps in your purchase history. This feature is available for both free and paid apps, which you don't have to buy again.