Friday, November 27, 2015
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
German ISPs May Block Music-sharing Sites: court
Study Says HTTPS Certificate and SSH Key Reuse Endangers Millions of Devices Worldwide
SK Hynix Rejects Chinese Take-over Offer
New Huawei Mate 8 Smartphone Launched With Kirin 950 Inside
Samsung's New DDR4 with TSV Gives a Boost To Data Centers and Servers
New Raspberry Pi Zero Is A $5 Tiny Computer
Panasonic's CX Ultra HD Smart TVs Bring 4K Closer To Home
New LG Ray Smartphone Focuses On Photo Shooting
Active Discussions
roxio issues with xp pro
How to back up a PS2 DL game
Copy a protected DVD?
How to burn a backup copy of The Frozen Throne
Help make DVDInfoPro better with dvdinfomantis!!!
Copied dvd's say blank in computer only
menu making
Optiarc AD-7260S review
 Home > News > General Computing > Microso...
Last 7 Days News : SU MO TU WE TH FR SA All News

Wednesday, November 28, 2012
Microsoft Ads Attack Google's "pay-to-rank" Practice

Microsoft is attacking Google with a marketing campaign focused on a recent change in how Google runs the part of its search engine devoted to shopping results.

The marketing campaign, lauched by Microsoft and its search engine Bing, has been designed to "highlight Bing's commitment to honest search results and to help explain to consumers the risks of Google Shopping's newly announced "pay-to-rank" practice." According to Microsoft, Google's shopping search results are offering online visitors not true search results such as they see elsewhere on Google; they are actually ads that are ranked, in part, by who pays the most. Microsoft claims that merchants can literally pay to improve their chances to display their product offers higher than others inside of Google?s shopping search, even if it's not necessarily better or cheaper.

Since mid-October, Google's shopping section has included only listings from merchants who paid to be included in the results. In some cases, the order of the shopping results has been dictated by how much money Google received for the listing.

Google discloses that it receives payments in small print at the bottom of the shopping results page. The notice is also visible if a user clicks on a link at the top of the shopping results page, under the heading: "Why these products?"

In its new ads running in the U.S., Microsoft is warning consumers that they risk getting "scroogled" if they rely on Google's shopping search service. The message will be highlighted in TV commercials scheduled to run on NBC and CNN and newspaper ads in The New York Times, The Wall Street Journal and The Washington Post. The blitz also will appear on billboards and online, anchored by a new website,

On the other hand, Bing, affirms its commitment to honest search. "We don't let who pays us for ads or other services affect how your search results are ranked," said Mike Nichols, chief marketing officer, Bing. "Search, as a business, depends on consumer trust, and that requires keeping search results and ads separate. With Google Shopping the wall between search results and ads is gone - and so are several popular shopping sites. At Bing, we're committed to keeping ads where they belong and will continue to deliver the most relevant search results possible."

Windows' Future Is Blue        All News        New GeForce Drivers Boost Far Cry 3's Performance
Windows' Future Is Blue     General Computing News      Symmetry Electronics To Promote AMD's Embedded Products

Get RSS feed Easy Print E-Mail this Message

Related News
Black Friday Deals on Microsoft device
Microsoft Offers Movies, Music, Games, And Apps For just 10 Cents
Microsoft Starts Selling The New Lumia 950 Phones
Google Plus Overhauled
Next Google Glass Wont's Have Glass
Google Search To Display Facebook Content
Microsoft To Store Customers' Data in Germany
Google Maps Lets You Navigate And Search Offline
Microsoft To Offer Cloud Services From Data Centers Based in The UK
EU To Probe Google Over Android Mapping Apps
Google Open Sources TensorFlow Machine Learning System
Google Rumored To Design Chips For Android Phones

Most Popular News
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2015 - All rights reserved -
Privacy policy - Contact Us .