While seasonality in the fourth quarter of 2012 will help
end-of-year mobile phone sales to end users, Gartner analysts said
that there will be a lower-than-usual boost from the holiday season.
"Consumers are either cautious with their spending or finding new
gadgets like tablets, as more attractive presents," gartner said in
Worldwide sales of mobile phones to end users reached almost 428
million units in the third quarter of 2012, a 3.1 percent decline
from the third quarter of 2011, according to Gartner. Smartphone
sales accounted for 39.6 percent of total mobile phone sales, as
smartphone sales increased 46.9 percent from the third quarter of
Smartphones continued to fuel sales of mobile phones worldwide with
sales rising to 169.2 million units in the third quarter of 2012.
The smartphone market was dominated by Apple and Samsung. "Both
vendors together controlled 46.5 percent of smartphone market
leaving a handful of vendors fighting over a distant third spot,"
said Anshul Gupta, principal research analyst at Gartner.
Nokia slipped from No. 3 in the second quarter of 2012 to No. 7 in
smartphone sales in the third quarter of 2012. RIM moved to the No.
3 spot with HTC not far behind, at No. 4.
Samsung's mobile phones sales continued to accelerate, totaling
almost 98 million units in the third quarter of 2012, up 18.6
percent year-on-year. Samsung saw strong demand for Galaxy
smartphones across different price points, and it further widened
the gap with Apple in the smartphone market, selling 55 million
smartphones in the third quarter of 2012. It commanded 32.5 percent
of the global smartphone market in the third quarter of 2012.
Nokia's mobile phone sales declined 21.9 percent in the third
quarter of 2012, but overall sales at 82.3 million were better than
Gartner's early estimate, largely driven by increased sales of the
Asha full touch range. Nokia had a particularly bad quarter with
smartphone sales, and it tumbled to the No. 7 worldwide position
with 7.2 million smartphones sold in the third quarter. The arrival
of the new Lumia devices on Windows 8 should help to halt the
decline in share in the fourth quarter of 2012, although it won't be
until 2013 to see a significant improvement in Nokia's position.
Apple's sales to end users totaled 23.6 million units in the third
quarter of 2012, up 36.2 percent year-on-year. "We saw inventory
built up into the channel as Apple prepared for the coming holiday
season, global expansions and the launch into China in the fourth
quarter of 2012," said Mr. Gupta. With iPhone 5 launching in more
territories in the fourth quarter of 2012, including China, and the
upcoming holiday season Gartner analysts expect Apple will have its
traditionally strongest quarter.
In the smartphone market, Android continued to increase its market
share, up 19.9 percentage points in the third quarter of 2012.
Although RIM lost market share, it climbed to the No. 3 position as
Symbian is nearing the end of its lifecycle. There was also channel
destocking in preparation of new device launches for RIM, which
resulted into 8.9 million sales to end users in the third quarter of
2012. With the launch of iPhone 5, Gartner analysts expect iOS share
will grow strongly in the fourth quarter of 2012 because users held
on to their replacements in many markets ahead of the iPhone 5 wider
roll out. Windows Phone?s share weakened year-on-year as the Windows
Phone 8 launch dampened demand of Windows Phone 7 devices.