Google is bringing in the U.K. a credit card to pay for spending on advertising through its AdWords program, the company said on Sunday.
To make it easier for small businesses to pay for their AdWords campaigns and track their spending, Google we?ll invite businesses to use AdWords Business Credit in the UK and extend more invitations in the US later this month.
Google debuted the credit card program last July in the US. The company said more than 1,400 businesses from a variety of industries participated in the pilot.
In the UK, AdWords Business Credit will have a variable 11.9% APR Representative. In the US, AdWords Business Credit will offer an APR as low as 8.99%, the same rate as in the pilot. Neither card will have annual fees, and they will both have an ample credit limit for AdWords.
Google is also teaming up with Barclaycard, part of the Barclays group, in the UK and Comenity Capital Bank in the US to issue the card. Both are MasterCard cards.
Ofcourse, AdWords Business Credit can only be used for AdWords advertising purchases. Merchants will receive information of their credit limit in a package welcoming them to the program. In the U.K. the minimum credit limit is £500 (US$800) with the maximum credit limit varying.