Saturday, June 24, 2017
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Google Promises to Stop Reading Your Emails in Gmail
BlackBerry's Software and Services Sales Fell in Q1
Handsets Expected to be Largest Market for ICs
G.SKILL Announces New DDR4 for the Intel X299 HEDT Platform
Toshiba Open to Further Talks With Western Digital About Chip Unit Sale
Foxconn Confirms US Investment Plan
Tesla Could Enter the Music-Streaming Business
Youtube Unveils New VR180 Format
Active Discussions
Which of these DVD media are the best, most durable?
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
Help make DVDInfoPro better with dvdinfomantis!!!
menu making
Optiarc AD-7260S review
cdrw trouble
 Home > News > General Computing > Google ...
Last 7 Days News : SU MO TU WE TH FR SA All News

Thursday, September 20, 2012
Google to Become US Display Ad Leader


Google will earn more US display advertising revenues than any other company this year, topping the market with a 15.4% share, according to estimates by market research firm eMarketer.

The milestone means Google now holds more share than any other company in each of the US search, display and mobile advertising markets.

eMarketerexpects Google to take home $2.31 billion in US display ad revenues this year, up 38.5% from $1.67 billion in 2011. Facebook will earn $2.16 billion in US display ad revenues this year, up 24.4% from $1.73 billion last year. Yahoo! - the longtime leader before Facebook topped it last year - will see its share fall further.

This year, the overall US display ad market will grow 21.5% to $14.98 billion from $12.33 billion in 2011, eMarketer estimates, driven by the expansion of both Google and Facebook as advertising platforms; the continued health of banner spending due to the expansion of inventory, aided by mobile growth; and increased spending on digital video advertising, especially YouTube.

Combined, Google and Facebook will represent just below 30% of total display ad revenues by the end of 2012. Yahoo will account for 9.3% of total display ad revenues this year, while Microsoft and AOL will each make up less than 5% of the total, eMarketer estimates. These three companies will decrease in share as Google and Facebook expand.


Previous
Next
CyberLink Launches PhotoDirector 4, ColorDirector        All News        HP Introduces New Windows 8 Consumer and Business PCs
GLOBALFOUNDRIES Unveils Its 14nm-XM FinFET Transistor Architecture     General Computing News      Samsung's New Square and Transparent Commercial Display Products Released In the U.S.

Get RSS feed Easy Print E-Mail this Message

Related News
Google For Jobs Gives Americans Easy Access to More Job Listings
Google Takes Steps to Remove Extremist Content on YouTube
Google to Make its Own SoCs for Tablets and Smartphones
Google Set to Take a Lead in Market of Digital Assistants
Google To Employ Machine Learning To Ad Analytics
Google Dedicates Second Day of Google I/O on Daydream, Tango, and Developer tools for VR and AR
Google I/O: Google Digital Assistant Coming to iPhone, Android O, Android Go, New TPU and VR
Google to Bring Digital Assistant To Third-party Hardware, Including the iPhone
Google Becomes More Flexible When it Comes to Banning Adsense Publishers
New Google Pixel Phone Could By Made By LG
Google Buys Successful VR Game Studio Owlchemy Labs
Google Tightens OAuth Rules to Block Phishing

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2017 - All rights reserved -
Privacy policy - Contact Us .